LOS ANGELES, Calif. — BETA Records (www.betarecords.com) and founders Chris Honetschlaeger and Georg van Handel are making it possible for independent musicians to take advantage of the communication and promotional advantages of ringtones.
“The new BETA Ringtone Widget allows artists to copy and paste a personalized ringtone code into any forum, blog, or website,” Honetschlaeger says. Through a custom code, artists’ pictures and songs pass into a standalone interface enabling ringtones to be sent from any Internet environment to mobile phones around the globe. Thousands of artists on the BETA Records roster can utilize this feature without charge.
“Up until today, the ability to quickly and easily make and distribute a ringtone from a song was difficult for unsigned artists,” van Handel states. “But now it’s easy and doesn’t cost a thing. This is part of our ongoing effort to bring modern distribution and interactive tools to every indie artist across the music community,” van Handel adds.
Each advancement in distribution and promotion brings independent artists closer to enjoying all the advantages formerly reserved for artists signed to one of the four major record labels (Warner, Sony/BMG, EMI, Universal).
“Getting music to fans, friends, and professional organizations like ad agencies or radio and television broadcasters no longer depends on major label representation,” notes Honetschlaeger, “and the ringtone widget is just one more example of how indie labels are getting more ‘major’ every day.”
About BETA Records:
BETA Records actively finds, produces, and showcases unsigned artists to the music industry and distributes content to fans via digital channels. BETA offers each artist a dedicated online page with songs, photos, bio, blogging and e-mailing capabilities, the opportunity to have fans stream and/or download music, and promote their music via ringtones.
BETA Records is a 21st century blend of virtual and brick-and-mortar organizations. BETA is a Web site, record label, mobile recording facility, and a haven for DIY (do it yourself) musicians seeking distribution channels for their work.
More information: www.betarecords.com.
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About The Author / Editor:
Tabitha Angel Berg is an aspiring author and musician and joined eNewsChannels in Nov. 2006 as an editor and mistress of the content management system. She likes ferrets better than cats and tea better than coffee, and is still waiting on the perfect ebook reading device.» Learn More About Tabitha Berg
Articles & Columns
Struggling in obscurity is dirty work, but I think for me and my band it will be totally worth it…we’ve been to SXSW twice it was fun but nothing major happened beta records widget is cool, but you still have to do some conversion on your own…but we also use the phone sherpa mobile store and place it on our blog, our MySpace, and Hi-5. It’s pretty good money on the side.
Comment by Sarah — Mon, 23 Apr 2007 @ 22:02:32 -0700 PDT
What stops every label on the planet from using Phone Sherpa to do this? Actually more as Sherpa has worldwide carrier deals..
Comment by Jeremy — Thu, 26 Apr 2007 @ 00:18:53 -0700 PDT