Free Overnight Shipping, Diamond Trade-Up and 10-Percent Setting Discount at Whiteflash
HOUSTON, Texas — Whiteflash.com, hailed by Kiplinger’s magazine as “Lord of the Online Rings,” is offering free shipping, a no-hassle refund period and an unmatched lifetime trade-up on diamonds to holiday shoppers, in addition to a rare 10-percent off any setting with the purchase of a diamond: “More and more people are buying online,” says Debi Wexler, CEO of Whiteflash. “By making it risk-free we get the diamond into their hands. Once they see what they bought they are customers for life.”
How many returns does Whiteflash have? “Practically nonexistent,” says Wexler. “The return period is a trust-building formality more than an option that ever gets exercised.”
Whiteflash is known for elegant custom jewelry creations and diamonds of peerless cut quality. The company promises a “brilliant diamond buying experience” and a unique lifetime trade-up option (click on Shop With Confidence at www.whiteflash.com) allowing future diamond selections with full credit for the trade-in, something Wexler is proud of. “Ask anywhere. It’s the best in the business.”
Gemological services also set Whiteflash apart. “Other internet sellers, including leader Blue Nile, will drop-ship a diamond purchased from a remote supplier to the client without having seen it.”
“People are spending thousands of dollars,” Wexler says. “We prefer to hand-select our diamonds, give them full analysis and get it right the first time.”
She adds “It’s the reason we have a lifetime trade-up option where others don’t. There is always a market for quality.”
A growing trendsetter, Houston-based Whiteflash does over 90-percent of their business on the internet. Their products have been worn by Jessica Alba, Keri Russell, Geena Davis and Jessica Simpson and showcased on Entertainment Tonight, the Emmys, Screen Actors Guild and MTV VMA Awards, the Chicago Tribune, New York Post, Kiplinger’s financial magazine and FOX and FOX-Searchlight promotions.
Learn more about the Whiteflash customer confidence trade-up option:
www.whiteflash.com/diamonds_info/t/confidence.aspx?articleid=10&zoneid=3
All trademarks acknowledged.
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Bogus Lab Certificates
Certificates from non-existent “sound-alike” labs like Auscert
Don’t be fooled by official-looking certificates from local “certified gemologist” gem labs. They are probably owned by the store and exaggerate the grades to make the prices look good. Don’t accept certificates from labs with familiar-sounding names like “Gemological Institutions of America” (instead of Gemological Institute of America), or American Gemological Services (instead of American Gemological Society). If it is not from the true GIA, AGS or EGL gem labs as described on other pages of our site, don’t believe it. These respected institutions have spent millions of dollars toward advanced equipment and staff training to produce the most reliable and consistent (though not totally infallible) grading reports.
Solution: Ask any dealer who shows certificates from other labs if he has any authentic certificates from the big labs. If not, leave the store. Smaller labs can do good work, but you have no way to know if they are qualified, legitimate and unbiased.
I would like to stress there are no “reputable” suppliers in Australia using these Bogus Lab Certificates.
Quote Anthony Bates iowner of Auscert andTiche a jewellerty store “AUSCERT was built on. GIA’s ’stumble from grace’ and the HRD reshuffle after the head people and the Mayor of Antwerp resigned over the last Christmas holidays only served to confirm what we had been saying from the beginning. I agree Australia needs to stop ‘cow licking’ the larger overseas Laboratories. A certificate should be free from the shackles of other certificates’ cut grading parameters (although I firmly believe that they must abide by CIBJO regulations for colour, clarity and carat weight). Unfortunately, IDC regulated labs have to follow HRD cut grade parameters and in doing so lose any independent status they wish to appear to have.”
Comment by Craig — Mon, 03 Dec 2007 @ 22:42:28 -0800 PST