KIRKLAND, Wash. — LTC Financial Partners LLC (LTCFP) announces joining the “3 in 4 Need More” campaign, which was launched yesterday by the LTC Guild, a social network focusing on the long-term care industry and those served by it. In its advertising and public relations, LTCFP will employ the “3 in 4 Need More” logo and other visuals, publicly available from LTC Guild, to promote affordable long-term care insurance for all Americans.
“We’ll use the campaign to spread an important message,” says Denise Gott, Chairman of the Board of LTCFP — http://www.ltcfp.com — one of the nation’s largest and most experienced long-term care insurance agencies. “Every family needs protection from longer-lasting illnesses or injuries that are all too likely to strike.”
“The ‘3 in 4 Need More’ campaign will highlight that point,” Gott says, referring to a statement from the U.S. Department of Health and Human Services that at least 70 percent of people over age 65 will require some long-term care services at some point in their lives (www.longtermcare.gov). “It’s official,” says Gott. “Our Government says three in every four of us are going to need more than ordinary health care, which focuses on acute, shorter-term care needs, not extended care.”
The need for long-term care is with us, but “90 percent of us who are susceptible have no LTC protection beyond Medicaid, which is intended for those without assets,” Gott says. “More of us lack long-term care insurance than lack regular health insurance.”
By broadcasting the “3 in 4 Need More” message, LTCFP seeks to (1) raise public awareness of the need for long-term care insurance, (2) mobilize support for new tax incentives to make the insurance more affordable, and (3) press for Medicaid reform to reserve public aid for the truly needy.
Among other things, LTCFP plans to integrate the logo and message into their Long Term Care Outreach and Education Program (LTCOEP(TM)). “This will help corporations, associations and other organizations educate their people on the critical importance of protecting themselves,” says Gott.
“With or without our direct help, we hope many other organizations mount their own ‘3 in 4 Need More’ campaigns,” Gott adds. “It will take a groundswell of communication to make the significant difference we need.”
The “3 in 4 Need More” slogan is available without charge to LTC Guild members for uses that support getting this message out. Jonas Roeser, Senior Vice President of Marketing and Operations for LTCFP, came up with the basic idea for the campaign. He was also instrumental in founding the national LTC Guild, and his company contributed funds to create the “3 in 4 Need More” logo and other visuals.
“LTCFP is happy to support the LTC Guild as well as the American people in this important effort,” says Gott. She also encourages others in her industry to launch their own “3 in 4 Need More” campaigns. “Together we can make a huge difference.”
The “3 in 4 Need More” logo and other items are available free to all who belong to or join the LTC Guild, at www.ltcguild.com. Membership costs nothing.
