Financial technology PR firm, Depth Public Relations, selected by Del Mar DataTrac

ATLANTA, Ga. — Depth Public Relations, an Atlanta, Georgia, provider of public relations, Internet search visibility and marketing strategies for the mortgage lending and financial services industry has signed Del Mar DataTrac (www.dmdinc.com), the leading provider of affordable loan automation solutions for mortgage lenders, banks, and credit unions. “Having served mortgage lenders since 1991, Del Mar DataTrac understands the importance of reputation and visibility within our industry,” said Del Mar DataTrac president Rob Katz. “DepthPR knows its way around the trade and business media, and came highly recommended by the organizations it has represented.”

“Del Mar DataTrac has what it takes to succeed in the mortgage marketplace, including vision for the future, trusted technology, unrivaled customer service, and a clear commitment to mortgage lenders,” said DepthPR principal and founder, Kerri Milam. “We are privileged to have been selected by Del Mar DataTrac and look forward to supporting its business objectives with high quality public relations, communications and web visibility strategies.”

About Depth Public Relations, LLC:

Since 2006, Depth Public Relations has delivered 100 percent senior level counsel, industry insight and tactical intelligence to financial services and financial technology businesses. Its expertise includes precision messaging strategy, keyword analysis and deployment, use of industry-specific B2B networking through online communities and trade media outlets, content development and placement, organic search engine optimization (SEO) and other initiatives that strengthen brand reputation. Principal strategist and client service executive, 25-plus year PR veteran Kerri Milam remains immersed in each client service engagement from planning based on business objectives to measurement based on agreed upon metrics.

For more information about Depth Public Relations, LLC, services visit www.DepthPR.com, or email Kerri S. Milam at Kerri@DepthPR.com.

About DMD:

Founded in 1991, Del Mar DataTrac (DMD) is the leading provider of affordable loan automation solutions for mortgage lenders, banks, and credit unions, and serves 16 percent of the Top 25 U.S. mortgage lenders. DMD offers a scalable workflow platform that enables lending best practices by leveraging DataTrac as the back-office hub along with a sophisticated point-of-sale system, a Web-based originator portal and commission engine, and a management dashboard – all in a paperless environment.

The DataTrac Suite is designed by mortgage lenders for mortgage lenders who strive to deliver extraordinary customer service, increase production and profitability, reduce risk, and streamline overall efficiency. For more information, visit www.dmdinc.com.

About Aria Munro

ABOUT THE EDITOR: Aria C. Munro works in the book publishing industry and has been a content editor for the Neotrope News Network since 2004. Her black video iPod is most often shuffling Invader Zim episode vids and Thomas Dolby or Dead Can Dance tunez.

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