SAN DIEGO, Calif. — Del Mar DataTrac, Inc. (DMD), the leading provider of affordable mortgage lending automation solutions, and an industry pioneer in business intelligence, document imaging and management, and loan process workflow tools, is reintroducing its DataTrac product suite with new names. DMD’s flagship product, DataTrac, has been the mortgage lending workflow automation solution of choice for lenders since 1991, providing a platform that integrates with leading loan origination software (LOS), pricing and underwriting systems, and doc prep providers to support an end-to-end mortgage lending technology environment.

Del Mar DataTrac (www.dmdinc.com) has developed and launched complementary DataTrac modules to support common compelling challenges faced by mortgage lending operations.

DocumentTrac, launched in 2004 to enable paperless lending through its seamless electronic imaging and management of all loan documentation, will now be known as DataTrac Electronic Document Management or DataTrac EDM. BusinessTrac, a mortgage lending pipeline metrics dashboard that in concert with DataTrac introduced small and medium-sized lenders to Fortune 1000 grade business intelligence in 2005, has become DataTrac Dashboard. InTrac, an originator’s point-of-sale (POS) tool introduced in 2006 to provide loan officers and processors with an easy-to-use borrower-centric system, will be known as DataTrac Originator. WebTrac, an originator portal introduced in 1996 to provide brokers and loan officers a 24×7 web presence from their lenders, will be known as DataTrac Web.

“Like many mortgage lending solution providers in the mid-2000s, Del Mar DataTrac was focused on helping lenders build and manage their business during a time of historic volume and product proliferation,” said Del Mar DataTrac president Rob Katz. “Over the years, we introduced a variety of applications – each focused on addressing real problems lenders were facing. In today’s market, it makes sense for lenders to leverage every ounce of technology to squeeze out higher profits. By better combining our modules into our core application, DataTrac, we can make it easier than ever for lenders to succeed.”

“DMD is in a great position to contribute value to mortgage lenders not only by developing a robust toolset, but also by educating them as to which solutions offer relevant support and relief from specific business challenges, such as compliance and the need for an enterprise management perspective on their operations,” said Gregg Holsapple, vice president of products for DMD. He added, “Our new product names bring clarity to our marketing.”

About Del Mar DataTrac:

Founded in 1991, Del Mar DataTrac (DMD) is the leading provider of affordable loan automation solutions for mortgage lenders, banks, and credit unions. DMD offers a scalable workflow platform that enables lending best practices by leveraging DataTrac as the back-office hub along with a sophisticated point-of-sale system, a web-based originator portal and commission engine, and a management dashboard – all in a paperless environment.

The DataTrac Suite is designed by mortgage lenders for mortgage lenders who strive to deliver extraordinary customer service, increase production and profitability, reduce risk, and streamline overall efficiency. For more information, visit www.dmdinc.com .

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