Robert Gerberg advises on Six Ways to Build Your Appeal in the Job Market

NEW YORK, N.Y. /eNewsChannels/ — Most job seekers take far too narrow a view of themselves and fail to do simple things that would broaden their appeal, said Robert J. Gerberg, Chairman of SET, a personal marketing firm working with professionals and executives seeking $100,000 or more. “People could increase their opportunities significantly if they would take a few simple steps,” he added.

Here are six things that SET routinely does for clients that you can do if you want to broaden your appeal:

1) Don’t restrict yourself to just passive approaches. If all you do is answer ads and contact recruiters, you are limiting yourself to jobs that employers have tightly defined and made public. Instead, take the initiative to contact employers you think are ideal targets for you, even if they haven’t advertised. Also, put a “news filter” in your mind so you scan business news for clues to jobs in the making – new plants, promotions, new products, etc.

2) Don’t sell just experience. You’ve also developed skills and knowledge, and made contacts. Any of these might be valuable to employers in your industry and many other industries. Skills are what employers are looking for today… because if you have them, you can contribute right away.

3) Develop more than one resume. If you have achievements in both operations and sales, for example, you might increase your appeal if you have a separate resume for each.

4) Use letters if you want to change careers. Let’s say you have experience in purchasing and want to switch to sales. It’s hard to make your case in a resume, but in a letter that emphasizes you’ve sat at the sales table many times, know what buyers are looking for and how to reach them, you can make a compelling case.

5) Target employers in growth industries. These companies need to hire people from other industries, since theirs is new. Research the industry and the company before your interviews, and show a lot of enthusiasm.

6) Neutralize your liabilities. If you have problems, like employment gaps or poor titles, figure out strategies to minimize their impact, so you don’t get ruled out.

SET has created an educational video that teaches people about today’s job market and how to compete more effectively. It covers how the job market really works, new resume styles that get better results, where public and private openings can be quickly found and fast ways to access the leads and contacts you need over the Internet. To view this tour of the job market, go to www.seniorexecutivecareerpartners.com/markettour .

Copyright © 2010 Neotrope® News Network – all rights reserved.

About Aria Munro

ABOUT THE EDITOR: Aria C. Munro works in the book publishing industry and has been a content editor for the Neotrope News Network since 2004. Her black video iPod is most often shuffling Invader Zim episode vids and Thomas Dolby or Dead Can Dance tunez.

• Web
|
• More Posts (3981)

• Robert J. Gerberg, CEO of SET Personal Marketing Reviews the Current Job Market and Offers 3 Ways to Overcome Its Downfalls
• ERI Personal Marketing Firm Reveals 5 Ways Executives Can Create Their Next New Job in 2011
• Developing Positive Chemistry Can Help You Succeed in a Job Interview, says SET Personal Marketing
• Not Enough Job Hunters Use Personal Websites to Get Results in Their Job Search says SET Personal Marketing
• Study by ERI Personal Marketing Shows Holding Off on the Job Search Can Greatly Diminish Chances of Finding a Job
• Stories Help You Succeed in a Job Interview, says Job Expert Bob J. Gerberg
• Expert Robert Gerberg has Tips to Improve Your Resume: How to Get Your Resume to Work for You
• 10 Common Pitfalls to Avoid When Dealing with Unemployment, according to SET

Comments are closed for this story, sorry. Please provide any feedback to the company(s) mentioned in the above story or press release.