ATLANTA, Ga. /eNewsChannels/ — CMI has partnered with Toluna, a leading independent online panel and survey technology provider, to provide online community and panel solutions to CMI’s clients worldwide. In partnership with Toluna, companies can establish a continuous, two-way dialogue with customers through a branded community website.
CMI and Toluna will work together to provide thoughtful, effective research solutions to better understand customers’ worlds – the choices customers make and influencers on their decisions.
“CMI’s clients rely on timely, relevant research insights to make more informed business decisions. Our expanded relationship with Toluna increases the breadth of our online community offerings, as well as the speed with which we can deliver results to our clients,” said Donna Wydra, senior vice president, client solutions for CMI.
Toluna is the latest addition to CMI’s continually expanding suite of web-based research capabilities to help clients get in touch with their customers and targets efficiently and effectively. The partnership will cover the entire spectrum of online community research from small, short-term communities dedicated to niche topics to large, long-term panels covering an array of topics.
This partnership is a natural fit for the two organizations, as Peter Shafer, senior vice president of enterprise solutions for Toluna, summarized: “In partnership with CMI, we can provide panel health and management expertise, along with a full suite of research capabilities. Our companies provide thought leadership and hands-on expertise in market research, communities, technology and branding.”
“Toluna enhances our ability to align our research tactics closely with our clients’ goals and objectives by engaging panelists in activities that are both substantive and fun,” said Wydra.
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com/ .
Toluna is one of the world’s leading online panel and survey-technology providers. With 17 offices in Europe, North America and Asia Pacific, Toluna provides a comprehensive proven, scalable solution that enables companies to answer questions of their target audience quickly and efficiently.
Toluna leverages a unique approach to respondent recruitment and engagement with its online community and proprietary respondent engagement methodologies and guarantees that the data clients receive is of the highest quality. Recently, the company launched SmartSelect(TM) which is a respondent-level methodology designed to ensure more representative, reliable market research data.
Further, Toluna provides the industry’s leading technology suite, enabling hundreds of organizations worldwide to create surveys, manage panels and build online communities. Toluna’s products include PanelPortal(TM), AutomateSurvey(TM), QuickSurveys(TM).
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