Music Industry Career Marketing Book Hits the Right Notes: ‘The Artist’s Guide to Success in the Music Business’ Released Today

AUSTIN, Texas /eNewsChannels/ — NEWS: Greenleaf Book Group Press today announced release of “The Artist’s Guide to Success in the Music Business” (ISBN: 9781608325788) by Loren Weisman. “The Artist’s Guide” is available nationwide today, November 13 and will be published in an eBook edition and an audio book edition January 2014.

eNewsChannels: Greenleaf Book Group Press“The most devastating thing artists can do to their career is get in their own way, and way too many people do. It’s not the labels, the industry, the fans, the cities, the economy, the social media, the marketing, the promoting, the ‘right time,’ the music, or whatever other excuse you can come up with that determines whether you succeed or you fail. It is you, no one else,” says music industry consultant Loren Weisman.

“The Artist’s Guide to Success in the Music Business” provides a roadmap for the artist’s journey from passion to profession. Weisman draws on over two decades of experience as a working musician and music business consultant to provide instruction, enlightenment, and sage counsel on such topics as: creating the best plan for a career; touring; booking gigs; performing; recording – from preproduction to postproduction and everything in between; branding a band; fundraising and working with investors; marketing and promotions; and more.

“The Artist’s Guide to Success in the Music Business” delivers the “who, what, when, where, why, and how” of the steps musicians and bands have to take to succeed in music.

The foreword was written by session guitarist, producer and writer Elliot Randall of Steely Dan, Doobie Brothers and “Saturday Night Live” Fame.

According to Weisman, “My purpose is not to address every minuscule detail, but to focus on the broad spectrum of ideas, applications, and methods and lay out a solid blueprint that each artist or industry professional can adapt and recombine in his or her own personal way. My goal for this book is to give you the information that you need, information that you can personalize and apply to your career and/or the careers of the artists you work with.”

Weisman is a music business consultant and speaker who works to help independent artists, musicians, bands, labels and other businesses achieve sustainable success. Weisman has been a part of over 700 albums as a drummer and music producer.

For more information about Loren Weisman, visit http://lorenweisman.com/ or for information about “The Artist’s Guide to Success in the Music Business” visit http://tag2nd.com/ .

Video: http://youtu.be/Y8YBXnBcxe8 .

Greenleaf Book Group Press ( www.gbgpress.com ) is an Austin, Texas-based independent publisher.

BOOK SUMMARY:
Title: “The Artist’s Guide to Success in the Music Business.”
Author: Loren Weisman.
Publisher: Greenleaf Book Group Press.
ISBN: 978-1608325788; paperback, 7×9; 456pp; $19.95.
ISBN: 978-1608325795; eBook, $7.99.
Audio book: January 2014.

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TOPICS: Advertising, Books, Business, Music, Newsdesk, State: Texas, Videos
 

About Christopher Simmons

Christopher Laird Simmons has been a creative artist, marketing specialist, working journalist and PR pro for more than 25 years (he started as a teenager). He founded Neotrope (formerly Mindset) in 1983, and has written widely for numerous national magazines, and is frequently interviewed by same. He is a member of the PRSA and ASCAP and resides in Torrance, California.

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