Authors Posts by John Scott G

John Scott G

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Communication Nation: Nix the Hicks

Some ad campaigns don't work. Like the recent mistake of putting an American Idol winner in a retail automotive ad. Scott G comments on Ford's chopping of Taylor Hicks.

Communication Nation: Blame! (Or Credit Where Credit is Due)

Copywriters and art directors get much of the attention in the ad world, but Scott G is one creative director who claims it's the account management function that controls how a campaign soars or collapses.

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