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Advertising Industry News, PR and eMarketing News

Advertising

Advertising
Advertising Industry News, PR and eMarketing News

Direct Mail Marketing Company Ballantine Celebrates 40th Anniversary

Ballantine direct marketingWAYNE, N.J. -- The Ballantine Corporation, a family-owned direct mail marketing company, is proud to announce their 40th anniversary in the direct marketing industry. Ballantine, based in Wayne, N.J., is a full-service direct mail marketing company that provides creative copy and design, print production, mailing services and one-to-one data-driven solutions to their clients.

The Active Network Achieves 940 Percent Revenue Growth Rate, Ranking 180 in Deloitte Technology Fast 500

The Active Network IncSAN DIEGO, Calif. -- The Active Network, Inc., a leading provider of application services technology and marketing services to community service organizations, was named one of North America's fastest growing technology companies on Deloitte's 2006 Technology Fast 500. Ranked by percentage revenue growth over five years, The Active Network grew 940% from 2001 to 2005 and ranked 180th overall.

Sopakco Hires Katz Marketing Solutions to Develop and Market New Food Products – Government Goliath Chooses Female David

BENNETTSVILLE, S.C. -- SOPAKCO (www.sopakco.com), a market leader in ready-to-eat meals, announced hiring Columbus, Ohio-based Katz Marketing Solutions to develop and market their future new food products. SOPAKCO is a primary supplier of military meals and contract supplier for leading food brands.

Jobs2Web Optimizes Jobs for Top Placement in Search Engines, Driving Candidates Directly to Career Websites

CHICAGO, Ill. -- HotGigs(R) Inc. (BOOTH E) announced HotGigs Jobs2Web(TM), a revolutionary job marketing tool that uses search engine optimization to drive Internet-based jobseekers to corporate career Websites. The launch, announced at the Human Resource Executive's 9th Annual HR Technology Conference & Exhibition, formally releases a product that's been successful in beta and pre-release.

Street Attack Partners with YFonGlobal to Launch PromoNet, A Breakthrough Network Platform That Will Revolutionize Online Community Management

BOSTON, Mass. -- Boston-based alternative marketing agency Street Attack and YFonGlobal of Washington, DC are excited to announce a strategic partnership that will utilize Street Attack's concept and YFonGlobal's technology to launch PromoNet, a network platform that will act as an online community management system. PromoNet will offer MySpace-like features while focusing on the management of specialized online grassroots communities that cater to specific interests.

Voices.com Launches New Online Voice Talent Service

TORONTO, Canada -- Companies that need to get a voice-over recorded for their business now have a superior web service available to them. Formerly known as Interactive Voices, the new Voices.com facilitates finding the perfect voice, quickly and cost-effectively.

Neotrope Announces Relaunch of Send2Press PR Partner Program

LOS ANGELES, Calif. -- Send2Press(R), a leading targeted newswire service, announced today it will again offer its PR Partner Program to qualified ad agencies, PR pros, and marketing companies. The program, last offered in 2003, allows appropriate advertising firms to offer Send2Press news distribution and Internet marketing services and receive a partner discount, without having to meet volume requirements or pay a start-up fee.

Innovative Digital Advertising System Provides Maximum Exposure for Marketing Dollars

POD Digital Concierge Advertising Unit ATLANTIC CITY, NJ -- POD Digital Promotions has developed and patented the POD advertising system as the ultimate formula for successful target-market penetration - digital advertising. The system's integration of visual and print media gives advertisers an edge through a unique approach that combines creativity, experience, and technology.

NARIP to Present Seminar on Secrets, Tips and Tricks of Music Publicity & PR

LOS ANGELES, Calif. -- Building a brand in print and online often takes a public relations plan, but there are pathways to success that are not always visible to the public, says Scott G of G-Man Marketing (www.gmanmarketing.com). In a seminar called "Getting Ink & Working the 'Net," which will be presented by NARIP and held on August 15 in Studio City, California, G will reveal some of the processes that get attention for a company, product, service, or recording artist.

ABC Sports Delivers Added-Value to BCS Sponsors

PRAIRIE VILLAGE, Kans. -- As America's top college football teams battled in the four BCS games, Tostitos, Federal Express, Nokia and Citi, scored more than $106 million of in-game signage and enhancements from ABC Sports during the four telecasts. The values, determined by Image Impact, Inc. (www.ImageImpact.tv), the premier provider of sponsorship impact/product placement evaluation, are based upon the published 30-second commercial rates.

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