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COLUMN: Apparently shaving is no longer hip and cool. I'm watching TV, the commercials come on, and I am blinded by the stubble... oh the stubble ... Does Paris Hilton think "that's hot?" Ohmigod! I need to stop shaving or I'm not going to get past that velvet rope!
Where music meets licensing, there's money to be made. How much money? "I have synched quite a few thousand songs into productions over the years," states Peter Jansson of CRC Jianian Co., "and have charged anywhere between US$1.00 and US$250,000 for each one."
Some ad campaigns don't work. Like the recent mistake of putting an American Idol winner in a retail automotive ad. Scott G comments on Ford's chopping of Taylor Hicks.
Copywriters and art directors get much of the attention in the ad world, but Scott G is one creative director who claims it's the account management function that controls how a campaign soars or collapses.