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Advertising Industry News, PR and eMarketing News

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Advertising Industry News, PR and eMarketing News

Racing Through Recession: Brand Lessons from The Daytona 500

KANSAS CITY, Mo. -- "Every February for the last 50 years, stock car enthusiasts across the country have packed their sunscreen and descended on Daytona," said Ethan Whitehill, CEO of Two West, Inc. "This year, unfortunately, the economy also decided to head south for vacation."

LocaModa Connects Social Networks to Social Locations with Interactive Out-of-Home Platform

BOSTON, Mass. -- LocaModa Inc. today introduced breakthrough social connectivity to its interactive Out-of-Home platform. LocaModa 3.0 enables mobile consumers to control and interact with social media around them using any mobile phone on any network, while also giving their friends online a window into what's happening via websites such as Facebook.

Send2Press(R) Joins Sponsors of Manhattan LAMN Jam – Music Artists Perform and Industry Listens

NEW YORK, N.Y. -- The Los Angeles Music Network's "LAMN Jam" heads for the Big Apple, and has added an additional event sponsor in Send2Press(R) Newswire, a unit of Neotrope(R). Launched three years ago in Los Angeles (where performances continue), LAMN Jams go beyond traditional showcases by featuring artists performing original songs, followed by instant professional critiques from a panel of industry experts. This year, independent music artists will perform for $20,000 in prizes.

STG Retail Direct Pushes Limits on National Beverage Distribution with Extenze

TEMPE, Ariz. -- STG Media Corp and STG Retail Direct are taking the beverage market to the next level by launching the Extenze Beverage, the first and largest male enhancement drink on the market. "We are very excited to bring this product to market. It's a one of a kind product, and while it's targeting the male consumer, it still brings something for the ladies," COO of STG Media, Kristen Orton said.

Stephen W. King Joins LocaModa via Facebook, Monster and Dotomi

CAMBRIDGE, Mass. -- LocaModa Inc., a leading out-of-home social platform provider, announced today that Stephen W. King has joined the company as Vice President of Sales. Mr. King has over 10 years of experience selling interactive advertising and social media at Dotomi, Monster and Facebook.

LocaModa Jumbli Game Interacts with Times Square Visitors

BOSTON, Mass. -- LocaModa Inc., pioneers of mobile and web-based interactive out-of-home media, have announced their platform integration with Clear Channel (NYSE: CCO) Spectacolor's giant 40' by 40' digital screen in New York's premier Times Square location. LocaModa's platform enables out-of-home signage to be controlled by mobile consumers and visible from the web.

Neotrope(R) Selected to Provide Internet Marketing Solutions for Direct Mail Firm, The Ballantine Corporation

TORRANCE, Calif. -- Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, this week announced it has been chosen by a leading direct mail printing firm, The Ballantine Corporation, to provide promotion and brand development for their company and Website.

TenthGate International Retains Sandler Communications for Investor Relations

BRADENTON, Fla. -- TenthGate International, Inc. (OTCPK:TGTI / TGTI.pk), ("TenthGate"), an innovative medical holding company uniquely positioned to acquire and for development of life changing technologies (www.TenthGate.biz), announced today the engagement of Sandler Communications, LLC ("SC"), a financial communications company, to assist TenthGate with its public and investor communications.

1-800-SKI VAIL Wins Trademark Suit with Vail Ski Area

DENVER, Colo. -- On February, 7th 2008, a small business from Fort Collins, Colorado won in the Court of Appeals against skiing giant Vail Associates, Inc. (VA) over the right to use 1-800-SKI VAIL. In the appeal, the Tenth Circuit Court affirmed that Vail Associates could not use its registered trademark VAIL to prevent Eric Hanson from using his registered trademark, 1-800-SKI VAIL.

Saatchi & Saatchi Healthcare Communications Group Tech Fit Fair Feb. 12, 2008

NEW YORK, N.Y. -- Brand teams at a leading New York healthcare communications group are taking their digital skills to the next level at a day-long Tech Fit fair on Tuesday, February 12, 2008, at Saatchi & Saatchi Healthcare Communications Group (SSHCG) headquarters in lower Manhattan.

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