COLUMN: Why write a six-word sentence when it's more fun to use 82 words and a bunch of gobbledygook? Scott G pokes fun at the way some businesses pontificate about themselves online and off.

VANCOUVER, B.C., Canada -- 'Take Your Business to the Next Level' (ISBN: 0968440150), released by Pareto Systems, is not just another book that lectures about business strategy; it provides useful, how-to instruction to make it happen.

CHICAGO, Ill. -- HotGigs(R) Inc. (BOOTH E) announced HotGigs Jobs2Web(TM), a revolutionary job marketing tool that uses search engine optimization to drive Internet-based jobseekers to corporate career Websites. The launch, announced at the Human Resource Executive's 9th Annual HR Technology Conference & Exhibition, formally releases a product that's been successful in beta and pre-release.

LOS ANGELES, Calif. -- Wildfire, Inc. of Los Angeles, known for providing UV effects and materials to the entertainment industry for 17 years, will be joining the set of "Extreme Makeover: Home Edition" in an episode to be aired Sunday, October 15 at 8/9 pm CST.

TORONTO, Canada -- VoiceGate Corporation proudly introduces its Military Grade Emergency e-Response Mass Message Notification / Business & Emergency Communication Planning system at the Homeland Defense Symposium and Exposition show in Colorado Springs, Colorado, USA. After three years in development, VoiceGate's Mass Message Emergency Alert system is now available to Military, Fire and Police forces around the globe.

PUNE, India -- A startup, Infinishare Technologies (www.infinishare.net), has introduced "Web-Plus," a novel technology that allows any PC with an Internet connection to function as a Web-server. Till now, only computers with "real" Internet (IP) addresses could function as Web-servers for Web-hosting. The new technology allows home computers or office computers behind firewalls, proxies, NAT routers, etc to Web-host irrespective of the type of Internet connection or network settings.

MUSIC REVIEW: I was pretty excited to hear about the new disc "Fingerprints" from Peter Frampton, a seminal guitar god from the '70s who became enormously famous for his "Frampton Comes Alive" album and for his formant-tube guitar "talk box" sound on that record 30 years ago. I hadn't really thought about him much lately except when my iTunes jukebox cycled around to his tunes. So, getting the new disc was like hearing from an old friend again.

INTERVIEW: Matt Forger speaks out to Scott G about everything from working with Michael Jackson to producing new artists like Mutant Radio. According to Matt, a pop song is a three minute fix of an emotional drug. We are connected through our humanity, and most successful songs speak to this.

OWENSBORO, Ky. -- The Moonlite Bar-B-Q Inn, a Kentucky tradition in Owensboro since 1963, was voted the best Barbecue in Kentucky by Kentucky Monthly for the third straight year and the fifth out of the last seven years.

MOUNTAIN VIEW, Calif. -- Gen-9, Inc. (www.gen-9.net) announced today the Beta release of a new personal information management (PIM) software application called NOAH. NOAH integrates the management of email, Web pages, RSS feeds, contacts, scheduling, application files and other data into a single, customizable, easy to use client interface. The product will initially be available in a limited Beta release, to be followed by a general release by the end of the year.