Tag: Advertising and Marketing

ATLANTA, Ga. /eNewsChannels/ -- Depth Public Relations (DepthPR), an Atlanta provider of public relations and marketing strategies for the mortgage lending and financial services industries, has pledged its financial support in a fundraising challenge presented by document preparation vendor International Document Services at the Mortgage Bankers Association (MBA) 97th Annual Convention and Expo.

WAYNE, N.J. /eNewsChannels/ -- Ballantine Corporation, a leading, full-service direct marketing production firm, announced this week that they have added a new client service to its roster - imprinted promotional products.

COLUMBUS, Ohio /eNewsChannels/ -- MBA Focus, the leading provider of business recruiting tools that help corporations source the world's top MBA school student and alumni talent announced the selection of Katz Marketing Solutions to provide brand marketing and strategic planning services. The agreement will further strengthen MBA Focus' market position with its partners and customers.

ATLANTA, Ga. -- CMI has begun offering a new proprietary Decision Pathway Modeling Simulator that enables its clients to evaluate the potential impact of hypothetical strategic business decisions and competitive scenarios. This new desktop application puts Decision Pathway Modeling insights in the hands of clients, furthering CMI's commitment to delivering research that drive results.

AUSTIN, Texas -- Dawn Westerberg, president of Dawn Westerberg Consulting LLC, will present two sessions on marketing strategy employing social media and online marketing for nonprofits at the Fourth Annual High Road to Success Conference to be held in St. Louis, MO, October 20-22 2010 for nonprofit professionals.

QUINCY, Mass. -- Advertising, branding and design firm PowerFlite Communications has launched the next stage of its comprehensive brand introduction campaign for Windsor Place of Wilmington, a premium assisted living residence in Wilmington, MA. Beginning with developing the name and core identity, PowerFlite's original campaign included everything from radio, print, and sales kits.

ATLANTA, Ga. -- Inc. magazine has ranked Integrative Logic 1,967 on its fourth annual Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy-America's independent-minded entrepreneurs.

AUSTIN, Texas -- Dawn Westerberg, president of Dawn Westerberg Consulting LLC in Austin, is one of a growing group of entrepreneurs nationwide selected to participate in John Jantsch's Duct Tape Marketing Authorized Coach program.

PALM HARBOR, Fla. -- Palm Harbor-based internet marketing consultant Len Dozois will launch Your Internet Marketing Show on Saturday, August 7, 11 a.m. to noon on WTAN-AM 1340, Clearwater, Florida, and WDCF-AM 1350 Dade City. Live show audio and video will be streamed at YourInternetMarketingShow.com.

ATLANTA, Ga. -- Integrative Logic, a leading full-service, integrated database marketing provider, announced the addition of Delia Cyra as the company's Director of Media Strategy. 'I am extremely pleased to announce that Delia Cyra joined the Integrative Logic team on July 15 as Director of Media Strategy,' said John Gardner, president and CEO.

TORRANCE, Calif. -- Neotrope, a California based marketing firm, recently 'adopted' Children Awaiting Parents and the Starlight Children's Foundation. To celebrate, throughout July 2010 as part of the adoption program, when a donor gives $50 or more to either charity they will have the opportunity to issue a free national online press release through Neotrope's Send2Press(R) Newswire service, which is syndicated worldwide.

OKLAHOMA CITY, Okla. -- 4 Styles Enter-Active Systems, a division of JAF Industries, recently released an interactive tool that allows potential consumers to preview books and other products in a manner that appeals to all four learning styles: auditory; kinesthetic; visual and reading/writing.

ATLANTA, Ga. -- CMI, a full-service marketing research company, has been ranked the sixth fastest growing market research firm in the U.S. The annual rankings are compiled by Inside Research, publishers of the Honomichl Top 50 List of U.S. Marketing Research Organizations. CMI's U.S. revenues grew by 124 percent between 2004 and 2009. CMI is one of only two companies in the top six spots that generated industry-leading growth without acquiring another company.

LOS ANGELES, Calif. -- Neotrope and its Send2Press service recently 'adopted' Starlight Children's Foundation as its premier charity program recipient. Throughout the month of July as part of the adoption program, when a donor gives $50 or more to Starlight they will have the opportunity to issue a free national online press release through Neotrope's Send2Press Newswire service.

AUSTIN, Texas -- In tough economic times, advertising dollars are held more tightly than gold. So it's newsworthy when a company not only invests, but takes risks, to promote its business. Now MDS Advertising, an Austin ad agency, is winning the confidence of ROI-conscious companies with breakthrough creative that's returning more than its weight in results-it already earned an industry award.

ATLANTA, Ga. -- CMI has been ranked #42 on the 2010 Honomichl Top 50 list of the United States' largest marketing research organizations - up from a #45 ranking last year. Companies appearing on the list are ranked by annual revenues for the preceding year. CMI reported revenues of $15 million, an increase of 6.4 percent from 2008.

WAYNE, N.J. -- The Ballantine Corporation has announced that they will be exhibiting at upcoming trade shows including Digital Marketing Days, the Bridge Conference, and the PIMA MidYear Meeting. Ballantine is a direct marketing production company with services including direct mail, copy and design, email marketing and personalized URLs.

ATLANTA, Ga. -- CONIX Systems, Inc., a leading international provider of payment processing solutions to the financial services industry and a pioneer in the creation of post-Check 21 exception management tools, has retained Depth Public Relations, an Atlanta, Georgia, provider of public relations, internet search visibility, and marketing strategies for the mortgage lending and financial services industry.

ATLANTA, Ga. -- John Gardner, president and CEO of Integrative Logic, a leading full-service, integrated database marketing provider, will moderate a session at the Eye for Travel Marketing Strategies Conference in Miami on June 2-3, 2010. Gardner will lead a discussion on how to use intelligent, triggered communications approaches to engage, motivate and sustain relevant guest interest, and in turn boost conversions and customer loyalty.

ATLANTA, Ga. -- Depth Public Relations, an Atlanta, Georgia, provider of public relations, Internet search visibility and marketing strategies for the mortgage lending and financial services industry has signed Comergence Compliance Monitoring, a leading provider of third-party originator (TPO) monitoring and due diligence solutions based in Orange, Calif.

ATLANTA, Ga. -- Integrative Logic, a leading full-service, integrated database marketing provider, earned a 2010 Atlanta Marketer of the Year (AMY) Award from the Atlanta Chapter of the American Marketing Association for Differin.com. The 2010 AMY Awards are open to corporate and agency marketing professionals in Georgia.

WAYNE, N.J. -- Direct mail continues to be one of the most effective ways to reach a targeted audience. In addition, choosing the right vendor can make or break a direct mail campaign. So, this week the Ballantine Corporation announced that they are offering their expertise in a newly-released white paper that focuses on how to make the best vendor choice.

ATLANTA, Ga. -- CMI, a full-service marketing research company, has added three new professionals to its project management team: Alisa Hamilton as senior project manager, and Matt Orenstein and Nicole Stover as assistant project managers. CMI is a full-service marketing research company that creates competitive advantages for clients by turning research data into strategic insights and recommendations that drive business results.

ATLANTA, Ga. -- CMI, a full-service marketing research company, is pleased to announce the addition of JD Woods to its client services team. Woods will be responsible for managing key accounts in the insurance and telecom industries, supporting account executives for new business development, and assisting project management staff.

LONDON, U.K. -- The pharmaceutical industry is facing unprecedented challenges on many fronts - a slew of patient expiries, a lack of blockbusters in the pipeline to replace the patent expiries, decreasing growth in many major markets, generic competition, constantly changing regulatory and competitive environment rendering old tools for analysis obsolete, increased pressure on CEOs to deliver shareholder growth resulting in budget cuts, downsizing, and less than optimal results.