Tag: Advertising and Marketing

KIRKLAND, Wash. /eNewsChannels/ -- Today LTC Financial Partners LLC (LTCFP) reveals one of its marketing secrets: 'electronic business cards' that supply an agent's name, address, and phone number, just as old-fashioned business cards do, but with a difference. The electronic variety 'can't be misplaced, and they establish credibility by providing helpful, detailed information,' says Jonas Roeser, of LTCFP.

SAN FRANCISCO, Calif. /eNewsChannels/ -- The 2011 GSMI Mobile Marketing Strategies Summit will educate businesses on the most advantageous, cutting edge, tactics in mobile marketing. Whether your business needs are B2B or B2C, this conference has it all. Combining hands on workshops with speakers who are experts in their field sharing the best practices in practical formats, GSMI's Mobile Marketing Strategies Summit can't be missed.

WAYNE, N.J. /eNewsChannels/ -- The Ballantine Corporation remains on the cutting-edge of direct marketing trends. Its latest addition to its growing collection of direct marketing reports is, 'Direct Marketing Trends for 2011 - Marketing with a Technological Upgrade.'

ATLANTA, Ga. /eNewsChannels/ -- Four of CMI's marketing research experts were featured speakers at industry and university educational events in November. CMI is a full-service marketing research company dedicated to industry thought leadership, education and professional development in its field.

NEW YORK, N.Y. /eNewsChannels/ -- CheapOair, a top 10 online travel booking site, announces the launch of its first ever television campaign today. The 30-second ads feature the tag-line 'Get There for Less,' an expression of the company's commitment and brand promise to put quality and value first for smart shoppers who continue to demand the best of both.

ATLANTA, Ga. /eNewsChannels/ -- Christina Liao, vice president, marketing science for CMI, a full-service marketing research company, will present a pathway modeling approach to understanding factors that influence consumers' decisions to renew insurance products. Liao will explain how companies can use results from pathway modeling to develop strategies to convert single line customers into buyers of multiple products.

ATLANTA, Ga. /eNewsChannels/ -- CMI, a full-service marketing research company, will be speaking and participating in a variety of sessions at IIR's The Market Research Event in San Diego, CA on Nov. 8-10, 2010. In addition to presenting a new segmentation methodology, CMI will be extensively involved in the Segmentation Symposium, chairing, and moderating the sessions.

ASHEVILLE, N.C. /eNewsChannels/ -- While many may argue that print is a dying breed, the staff at Write Away, Inc. begs to differ; you just need to work all the angles. And, that's just what they did. PRAWNC recently recognized Write Away as the winners of its Online Marketing-Social Media category at a recent award ceremony.

ATLANTA, Ga. /eNewsChannels/ -- Depth Public Relations (DepthPR), an Atlanta provider of public relations and marketing strategies for the mortgage lending and financial services industries, has pledged its financial support in a fundraising challenge presented by document preparation vendor International Document Services at the Mortgage Bankers Association (MBA) 97th Annual Convention and Expo.

WAYNE, N.J. /eNewsChannels/ -- Ballantine Corporation, a leading, full-service direct marketing production firm, announced this week that they have added a new client service to its roster - imprinted promotional products.

COLUMBUS, Ohio /eNewsChannels/ -- MBA Focus, the leading provider of business recruiting tools that help corporations source the world's top MBA school student and alumni talent announced the selection of Katz Marketing Solutions to provide brand marketing and strategic planning services. The agreement will further strengthen MBA Focus' market position with its partners and customers.

ATLANTA, Ga. -- CMI has begun offering a new proprietary Decision Pathway Modeling Simulator that enables its clients to evaluate the potential impact of hypothetical strategic business decisions and competitive scenarios. This new desktop application puts Decision Pathway Modeling insights in the hands of clients, furthering CMI's commitment to delivering research that drive results.

AUSTIN, Texas -- Dawn Westerberg, president of Dawn Westerberg Consulting LLC, will present two sessions on marketing strategy employing social media and online marketing for nonprofits at the Fourth Annual High Road to Success Conference to be held in St. Louis, MO, October 20-22 2010 for nonprofit professionals.

QUINCY, Mass. -- Advertising, branding and design firm PowerFlite Communications has launched the next stage of its comprehensive brand introduction campaign for Windsor Place of Wilmington, a premium assisted living residence in Wilmington, MA. Beginning with developing the name and core identity, PowerFlite's original campaign included everything from radio, print, and sales kits.

ATLANTA, Ga. -- Inc. magazine has ranked Integrative Logic 1,967 on its fourth annual Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy-America's independent-minded entrepreneurs.

AUSTIN, Texas -- Dawn Westerberg, president of Dawn Westerberg Consulting LLC in Austin, is one of a growing group of entrepreneurs nationwide selected to participate in John Jantsch's Duct Tape Marketing Authorized Coach program.

PALM HARBOR, Fla. -- Palm Harbor-based internet marketing consultant Len Dozois will launch Your Internet Marketing Show on Saturday, August 7, 11 a.m. to noon on WTAN-AM 1340, Clearwater, Florida, and WDCF-AM 1350 Dade City. Live show audio and video will be streamed at YourInternetMarketingShow.com.

ATLANTA, Ga. -- Integrative Logic, a leading full-service, integrated database marketing provider, announced the addition of Delia Cyra as the company's Director of Media Strategy. 'I am extremely pleased to announce that Delia Cyra joined the Integrative Logic team on July 15 as Director of Media Strategy,' said John Gardner, president and CEO.

TORRANCE, Calif. -- Neotrope, a California based marketing firm, recently 'adopted' Children Awaiting Parents and the Starlight Children's Foundation. To celebrate, throughout July 2010 as part of the adoption program, when a donor gives $50 or more to either charity they will have the opportunity to issue a free national online press release through Neotrope's Send2Press(R) Newswire service, which is syndicated worldwide.

OKLAHOMA CITY, Okla. -- 4 Styles Enter-Active Systems, a division of JAF Industries, recently released an interactive tool that allows potential consumers to preview books and other products in a manner that appeals to all four learning styles: auditory; kinesthetic; visual and reading/writing.

ATLANTA, Ga. -- CMI, a full-service marketing research company, has been ranked the sixth fastest growing market research firm in the U.S. The annual rankings are compiled by Inside Research, publishers of the Honomichl Top 50 List of U.S. Marketing Research Organizations. CMI's U.S. revenues grew by 124 percent between 2004 and 2009. CMI is one of only two companies in the top six spots that generated industry-leading growth without acquiring another company.

LOS ANGELES, Calif. -- Neotrope and its Send2Press service recently 'adopted' Starlight Children's Foundation as its premier charity program recipient. Throughout the month of July as part of the adoption program, when a donor gives $50 or more to Starlight they will have the opportunity to issue a free national online press release through Neotrope's Send2Press Newswire service.

AUSTIN, Texas -- In tough economic times, advertising dollars are held more tightly than gold. So it's newsworthy when a company not only invests, but takes risks, to promote its business. Now MDS Advertising, an Austin ad agency, is winning the confidence of ROI-conscious companies with breakthrough creative that's returning more than its weight in results-it already earned an industry award.

ATLANTA, Ga. -- CMI has been ranked #42 on the 2010 Honomichl Top 50 list of the United States' largest marketing research organizations - up from a #45 ranking last year. Companies appearing on the list are ranked by annual revenues for the preceding year. CMI reported revenues of $15 million, an increase of 6.4 percent from 2008.

WAYNE, N.J. -- The Ballantine Corporation has announced that they will be exhibiting at upcoming trade shows including Digital Marketing Days, the Bridge Conference, and the PIMA MidYear Meeting. Ballantine is a direct marketing production company with services including direct mail, copy and design, email marketing and personalized URLs.