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Advertising Industry News, PR and eMarketing News

Street Attack Launches Media Campaign for 'OurStage' Facebook Application

BOSTON, Mass. -- OurStage.com, an online community that allows independent musicians and filmmakers to compete for recognition and prizes by connecting directly with fans, has signed on to work with Street Attack to promote the new OurStage Facebook application. Street Attack will be launching an online viral campaign in November 2007.

ResortsandLodges.com Collects International Award for Superior Website Design

ST. PAUL, Minn. -- ResortsandLodges, a leading niche portal Web site providing advertising for the hospitality and travel industry, has received a WebAward for excellence in Web site design and development from the Web Marketing Association (WMA). The company was chosen from among 2,400 entries from more than 40 countries during the WMA's annual WebAward competition.

Neotrope(R) Launches PRTrax(TM) Reader Tracking for PR Business Intelligence

TORRANCE, Calif. -- Neotrope(R), a leading California-based advertising, PR, and technology company established 1983, this week announced the launch of its new PRTrax(TM) Reader Tracking solution, the first service of its kind in the industry. PRTrax allows marketing departments and public relations professionals to track press release readership data across multiple news sites in the Neotrope News Network, including Send2Press(R), and California Newswire(R).

Recycler Classifieds Sold by L.A. Times to Target Media Partners

LOS ANGELES, Calif. -- The Los Angeles Times Media Group today announced the sale of Recycler Classifieds, publisher of four editions of the pioneering Recycler free classified advertising paper and eleven weekly and bi-weekly photo ad and employment guides throughout Southern California, as well as operator of the popular Recycler.com website, to Target Media Partners. Financial terms of the transaction were not disclosed.

Iamota and AppLocation Team Up to Deliver Location Aware Mobile Content

VANCOUVER, Canada -- Pete Smyth, President, CEO and Founder of Iamota Corporation and Gary Hartwig, President of AppLocation Systems Inc. announced today the availability of location aware mobile content and services. By combining Iamota's proprietary end-to-end mobile marketing, messaging and payment platform with AppLocation's carrier grade MOBILEFusion(TM) platform, brands can now deliver location sensitive services and features.

OCuSOFT Refutes Comparison Time-Kill Study Ad Released by Advanced Vision Research

RICHMOND, Texas -- OCuSOFT Inc., producer of the popular ocular-lid hygiene products, OCuSOFT(R) Lid Scrub(TM) and OCuSOFT(R) Lid Scrub(TM) PLUS, is responding to a recent advertisement released by Advanced Vision Research (AVR) that was found to be misleading.

Eularis Announces Expanded Product Offerings, Reshaping Pharmaceutical Analytics

NEW YORK, N.Y. and LONDON, U.K. -- Campbell Belman, an established pharmaceutical analytics company, today introduces its new name: Eularis. This announcement reflects the significant growth the Company has achieved across its full range of pharmaceutical analytics products, which have helped tailor the advertising and marketing programs of its global top-tier clients.

Street Attack Launches Non-Traditional Marketing Campaign for Online Adult Magazine ThePeeq

Street AttackBOSTON, Mass. -- ThePeeq.com has hired Boston-based alternative marketing agency Street Attack to run its September 2007 launch. ThePeeq.com is a witty "Sex-Centric" online magazine and community geared toward women and men in search of a positive place to talk and learn about sex and related topics. Street Attack will be running ongoing grassroots and viral marketing efforts for ThePeeq.com's September 2007 launch.

Voices.com Honored with 2007 CRM Market Award

CRM Market AwardTORONTO, Canada -- Voices.com, the leading online marketplace that connects buyers and sellers of voice over and voice acting services, was named a winner in CRM Magazine's 2007 CRM Market Awards. CRM magazine and the sixth annual CRM Market Awards honored the companies that focused on creating and cultivating rewarding customer experiences.

Neotrope Selected to Provide Internet Marketing Solutions for South Puerto Rico Visitor Portal

Neotrope internet marketingTORRANCE, Calif. -- Neotrope(R), a leading California-based advertising, public relations, and Internet Marketing firm established 1983, today announced that Puerto Rico-based international marketing firm I:Avalanche Corp. has selected Neotrope to provide promotion assistance for LetsGoToPonce.com, a portal for South Puerto Rico (Porta Caribe).

Solar Communications Expands Direct Marketing Capabilities with Innovative, Cost-efficient Mail Formats

NAPERVILLE, Ill. -- Solar Communications, a full-service print and production provider, has completed its capabilities expansion begun in 2006, with more than $10 million in capital investments over the past few months. These latest acquisitions further support the company's refined focus as a complete marketing services partner.

Alterian Announces Global Partnership with Return Path and Releases Dynamic Messenger 5.0

CHICAGO, Ill. -- Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today a strategic partnership with global email deliverability specialist Return Path. Through the partnership, Alterian will integrate Return Path's Sender Score email deliverability and monitoring technology with its own email marketing application Dynamic Messenger, giving users a comprehensive solution for ensuring deliverability success worldwide.

Integrated Direct Marketing Firm Achieves Agility and Faster Turnaround with the Alterian Marketing Services Platform

CHICAGO, Ill. -- Alterian (LSE: ALN), the leading global enterprise marketing platform provider, has been selected by Protocol Integrated Direct Marketing to provide analytics software. The Alterian Marketing Services Platform will power Protocol's B-to-B and B-to-C clients' ability to gain instant insight into their marketing data and use this to drive a coordinated marketing strategy across multiple online and offline channels.

Ballantine Corporation Launches Successful Personal URL Campaign for The Blood-Horse Magazine

WAYNE, N.J. -- The Ballantine Corporation, a full-service direct mail production company based in New Jersey, is excited to announce a new client service - personal URLs; clients have reported success. A recent success story involves The Blood-Horse magazine, a publication devoted to international thoroughbred racing and breeding.

BK Web Commercials Launches Web Video Service

MONTGOMERY COUNTY, Md. -- BK Web Commercials, a new Maryland-based company, will offer small- to medium-sized businesses the unique and affordable opportunity to make their company, products, personnel, web site and key messages stand out on the web. The company produces professional, television-style web ecommercials, web site "walk-on" virtual spokespersons and dynamic, animated web characters for web sites.

MANGA is an Effective Tool for Business Promotion

Orange Lighthouse IncSEATTLE, Wash. -- Manga have become popular in the U.S. and many translated Manga books are on the shelves in major book stores. It's one of the fastest growing sectors of the U.S. publishing industry. Orange Lighthouse, Inc. has just launched Ad-Manga.us as a U.S. site of Ad-Manga.com to offer Manga contents for advertising, to U.S. companies.

Flvorful Video Ad Marketplace Revolutionizes Internet Video Placement for Advertisers and Publishers

Flvorful video ad marketplaceAUSTIN, Texas -- In its beta phase, Flvorful.com invites advertisers and publishers to try out a new and innovative Internet service that brings together the content of video publishers and matches them with the needs of advertisers. Flvorful makes it easy for advertisers to find the right Flash video content and for video publishers to attract advertisers and generate revenue.

ScanBev Selects Katz Marketing Solutions to Develop New Alcoholic Beverage Brand for U.S. Market

brand marketing expert, Tammy KatzTAMPERE, Finland -- ScanBev, a Finland-based manufacturer, marketer and exporter of alcoholic beverages announced the selection of Columbus, Ohio-based Katz Marketing Solutions, a food and beverage marketing and brand consulting firm, to develop the U.S. brand and marketing strategy for their specialty alcoholic beverage.

BumperDollars.com Pays for Putting a Bumper Sticker on Your Car

ALDIE, Va. -- BumperDollars (www.bumperdollars.com), an internet firm, is offering $5.00 per month to vehicle owners for carrying a bumper sticker of their client. BumperDollars' job is to network the vehicle owners willing to carry a bumper sticker and organizations looking to advertise with the bumper sticker.

Tracey Henk joins Social Platform LLC as VP of Sales and Marketing

LOS ANGELES, Calif. -- Social Platform, a social networking software provider of scalable web-based solutions for branded, high end social applications announced today the addition of Tracey Henk to their executive management team. Her appointment supports a long term growth strategy for Social Platform and strengthens its position in the rapidly evolving social networking landscape.

Brand Strategist Dennis Marzella Joins Restaurant Consulting Firm

ORLANDO, Fla. -- One of the leading hospitality strategists and consumer behavior experts has accepted a position at the nation's largest full-service restaurant consulting firm. After 18 years with Y partnership, previously YPB&R, Dennis Marzella has resigned his partnership post as executive vice president of strategic planning, branding and research to spearhead similar functions at Quantified Marketing Group.

Alterian Streamlined Campaign Management to Save UK's Alliance & Leicester Time and Money with Operational Marketing

Alliance & LeicesterCHICAGO, Ill. -- Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today that Alliance & Leicester, one of the UK's major financial services groups, has implemented Alterian's operational marketing software, Organizer, to help streamline its campaign management processes.

enTrust Home Marketing, an FSBO Company, Helps NY Homeowners Sell Commission-Free

BUFFALO, N.Y. -- What the internet has done for travel, it's about to do for real estate, says enTrust Home Marketing. Travelers used to go to travel agents when they wanted a vacation. Now they go online, where the same work can be done more efficiently on one's own; educated consumers know how to negotiate the best deal and the same can be said for home sellers. More homeowners are choosing to skip the middle-man and sell their homes on their own. They're keeping the commission and saving themselves thousands of dollars in the process.

American Information Strategies Introduces the Wealth Qualified Investor Profile

SAN CLEMENTE, Calif. -- American Information Strategies(R), creator of the American Surveyed Investor(TM) lead profile, has announced the release of a new type of lead, consisting of accredited investors that have a net worth range from $2,000,000 to $5,000,000. Each lead includes a demographic and psychographic profile and can be filtered through a set of preferences (i.e. age, income, liquidity, etc.).

Katz Marketing Leads Brand Building Workshop at International Food Expo

brand marketing expert, Tammy KatzCOLUMBUS, Ohio -- Specialty food executives and marketing leaders attended "How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small" hosted by the National Association for the Specialty Food Trade's (NASFT) International Fancy Food Show, July 6th in New York. Food and beverage brand marketing expert, Tammy Katz, of Katz Marketing Solutions, led the brand building session.