COLUMBUS, Ohio — Specialty food executives and marketing leaders attended “How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small” hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show, July 6th in New York. Food and beverage brand marketing expert, Tammy Katz, of Katz Marketing Solutions, led the brand building session.
As one of the food industry’s largest and influential shows, the NASFT Fancy Food Show features the industry’s hottest domestic and international new products and educational sessions, attracting more than 2,300 exhibitors and more than 20,000 attendees from around the world, each year.
Katz is a seasoned food marketer who has led brands including Miller Lite, Enfamil, Boost and Ruffles, and launched over 100 new products with cumulative sales of $2 billion. This workshop was designed to assist specialty food manufacturing executives profitably build their brand on a limited budget while outmaneuvering larger competitors.
When asked about the session Katz replied, “Effective brand marketing doesn’t require a big budget. The best performing brands consistently apply these five efficient marketing best practices to grow faster and build their brands more efficiently than the competition. Interestingly enough, these best practices are relevant to entrepreneurial brands, megabrands, and everyone in between. Every marketing leader can use these best practices to maximize their own brand’s profitable growth potential and avoid common mistakes that waste time and money.”
About Katz Marketing Solutions
Katz Marketing Solutions, http://www.katzmarketingsolutions.com, is a brand and marketing consulting firm that specializes in growing food and beverage and consumer products brands and businesses.
Workshop leader is food & beverage marketing expert, Tammy Katz, Chief Executive Officer of Katz Marketing Solutions. Katz’s experience includes leading brand and marketing management, new product development, channel development, and strategic planning for Fortune 500 food and beverage brands as well as smaller and mid-size food brands.
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[tags]National Association for the Specialty Food Trade, NASFT International Fancy Food Show, Food and beverage brand marketing expert, Tammy Katz, Katz Marketing Solutions[/tags]