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Advertising Industry News, PR and eMarketing News

STG Media Corp. Combines Forces with Internet Solutions Provider Salient Digital

TEMPE, Ariz. -- STG Media Corp. is proud to announce it has acquired the internet portfolio and clientele of Salient Digital, Inc., a 7-year-old Internet Development Company. The acquisition will allow STG Media Corp. and STG Retail Direct, Inc., to provide their clients with a wide range of digital marketing services including E-commerce development and Web application design and programming.

Entrepreneur Influencers Issue Features TechGenii CEO Barbara Bickham

LOS ANGELES, Calif. -- Barbara Bickham is the wizard behind the curtain and is creating digital media magic at TechGenii, Inc. And, as a result, Entrepreneur Magazine recently recognized her as an expert in the field of digital media.

Eularis to Address Marketing Return at Measuring Marketing ROI in Pharma Conference London

NEW YORK, N.Y. and LONDON, England -- Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on meeting the challenges of measuring ROI within the changing dynamics of the pharma industry. On Wednesday 26 March 2008, Dr. Bates will deliver a presentation titled, "Are You Up to the Challenge of Measuring ROI in Changing Dynamics of the Pharma Industry?"

Tom Brady, STG Media Tackle Myo-Med Campaign

TEMPE, Ariz. -- Superbowl quarterback, Tom Brady has agreed to be the face of Myo-Med, for the launch of their 2008 media campaign. BioForce, the makers of Myo-Med, recently appointed STG Media Corp. as their agency of record to assist them in creating brand awareness among athletes and arthritis sufferers nationwide.

Racing Through Recession: Brand Lessons from The Daytona 500

KANSAS CITY, Mo. -- "Every February for the last 50 years, stock car enthusiasts across the country have packed their sunscreen and descended on Daytona," said Ethan Whitehill, CEO of Two West, Inc. "This year, unfortunately, the economy also decided to head south for vacation."

LocaModa Connects Social Networks to Social Locations with Interactive Out-of-Home Platform

BOSTON, Mass. -- LocaModa Inc. today introduced breakthrough social connectivity to its interactive Out-of-Home platform. LocaModa 3.0 enables mobile consumers to control and interact with social media around them using any mobile phone on any network, while also giving their friends online a window into what's happening via websites such as Facebook.

Send2Press(R) Joins Sponsors of Manhattan LAMN Jam – Music Artists Perform and Industry Listens

NEW YORK, N.Y. -- The Los Angeles Music Network's "LAMN Jam" heads for the Big Apple, and has added an additional event sponsor in Send2Press(R) Newswire, a unit of Neotrope(R). Launched three years ago in Los Angeles (where performances continue), LAMN Jams go beyond traditional showcases by featuring artists performing original songs, followed by instant professional critiques from a panel of industry experts. This year, independent music artists will perform for $20,000 in prizes.

STG Retail Direct Pushes Limits on National Beverage Distribution with Extenze

TEMPE, Ariz. -- STG Media Corp and STG Retail Direct are taking the beverage market to the next level by launching the Extenze Beverage, the first and largest male enhancement drink on the market. "We are very excited to bring this product to market. It's a one of a kind product, and while it's targeting the male consumer, it still brings something for the ladies," COO of STG Media, Kristen Orton said.

Stephen W. King Joins LocaModa via Facebook, Monster and Dotomi

CAMBRIDGE, Mass. -- LocaModa Inc., a leading out-of-home social platform provider, announced today that Stephen W. King has joined the company as Vice President of Sales. Mr. King has over 10 years of experience selling interactive advertising and social media at Dotomi, Monster and Facebook.

LocaModa Jumbli Game Interacts with Times Square Visitors

BOSTON, Mass. -- LocaModa Inc., pioneers of mobile and web-based interactive out-of-home media, have announced their platform integration with Clear Channel (NYSE: CCO) Spectacolor's giant 40' by 40' digital screen in New York's premier Times Square location. LocaModa's platform enables out-of-home signage to be controlled by mobile consumers and visible from the web.

Neotrope(R) Selected to Provide Internet Marketing Solutions for Direct Mail Firm, The Ballantine Corporation

TORRANCE, Calif. -- Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, this week announced it has been chosen by a leading direct mail printing firm, The Ballantine Corporation, to provide promotion and brand development for their company and Website.

TenthGate International Retains Sandler Communications for Investor Relations

BRADENTON, Fla. -- TenthGate International, Inc. (OTCPK:TGTI / TGTI.pk), ("TenthGate"), an innovative medical holding company uniquely positioned to acquire and for development of life changing technologies (www.TenthGate.biz), announced today the engagement of Sandler Communications, LLC ("SC"), a financial communications company, to assist TenthGate with its public and investor communications.

1-800-SKI VAIL Wins Trademark Suit with Vail Ski Area

DENVER, Colo. -- On February, 7th 2008, a small business from Fort Collins, Colorado won in the Court of Appeals against skiing giant Vail Associates, Inc. (VA) over the right to use 1-800-SKI VAIL. In the appeal, the Tenth Circuit Court affirmed that Vail Associates could not use its registered trademark VAIL to prevent Eric Hanson from using his registered trademark, 1-800-SKI VAIL.

Saatchi & Saatchi Healthcare Communications Group Tech Fit Fair Feb. 12, 2008

NEW YORK, N.Y. -- Brand teams at a leading New York healthcare communications group are taking their digital skills to the next level at a day-long Tech Fit fair on Tuesday, February 12, 2008, at Saatchi & Saatchi Healthcare Communications Group (SSHCG) headquarters in lower Manhattan.

JSM Music Enhances Magnetic Attraction for Justin Timberlake

NEW YORK, N.Y. -- JSM Music, the largest commercial music production company in America, scored a major touch down at the Super Bowl having provided music for one of the top ad-spots during the game. JSM's music was featured on Pepsi's "Magnetic Attraction" advertisement which showcased the musical and acting talents of superstar performer Justin Timberlake.

Haywood County Tomatoes Travel Web to Promote Growers

WAYNESVILLE, N.C. -- Haywood County tomatoes are now traveling worldwide, thanks to a short web-based video recently produced by the Buy Haywood Market Development Project. More and more, people are receiving messages that communicate "thousands of miles fresher," "buy local," and "support sustainable agriculture."

Ballantine Corporation Releases 2008 Direct Mail Format Report

WAYNE, N.J. -- The Ballantine Corporation, a full-service direct mail production company, announces the release of their 2008 Direct Mail Format Report. With the recent postage increase, deciding on effective direct mail formats is financially important to a company's well being.

ROIonline Will Represent EUROPAGES and Kompass in U.S. e-Advertising Market

BRIGHTON, Mich. -- ROIonline LLC, an Internet Marketing company serving the industrial and business-to-business marketplace, has been awarded new client contracts with EUROPAGES and Kompass - business-to-business search engine companies - to represent them for sales in the U.S.

New Ballantine Printing and Mailing Blog Provides Direct Mail Tips

WAYNE, N.J. -- The Ballantine Corporation, a full-service direct mail production company, announces the launch of a new printing and mailing blog that contains a variety of direct mail information, tips, news, case studies, and more. The printing and mailing blog, launched in the summer of 2007, has grown in size and content.

Press Release Optimization Expert, Christopher Simmons, and PR Firm Neotrope to Provide AOR for S & R Network Consulting

TORRANCE, Calif. -- Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading New York Computer Consulting firm, S & R Network Consulting, to provide promotion and brand development for their company and Website. Neotrope co-founder and president Christopher Simmons, the leading authority on press release optimization since 1997, will lead the project personally.

Voice Acting Careers Jumpstart at NY's Voice Coaches

NEW YORK, N.Y. -- Voice Coaches, a voice over educational institution based in Schenectady, NY, has implemented a perfect way for their graduates to start their voice acting careers off by partnering with Voices.com, the industry's online marketplace. Already trained and armed with a voice over demo, the grads from Voice Coaches will be able to manage their own website.

PowerFlite Communications Wins NevaSlip Advertising Account

QUINCY, Mass. -- PowerFlite Communications, an advertising, design, and branding firm headquartered in Quincy, Massachusetts, has been hired by the NevaSlip(TM) brand to promote that company's recent nationwide expansion.

The Ballantine Corporation Releases Holiday 2007 Direct Marketing Industry Report

WAYNE, N.J. -- The Ballantine Corporation, a full-service direct mail production company, has polled marketing contacts to determine how their direct mail holiday campaigns are going. While still underway, many companies are able to report preliminary findings to gauge their overall success.

Widgets Get Into Politics: ElectionMall Offers New Tools to Campaigns, Bloggers, and Voters

LAS VEGAS, Nev. -- Every year around end of October and beginning of November political yard-signs dot your neighbors lawn and street medians as campaigns try to increase name recognition and push to Get-Out-The-Vote on Election Day and with the 2008 elections now less than a year away, social networking sites and blogs will soon be cultured with electronic yard sign widgets.

La Tortilla Oven Spices up Latin Grammy Gift Baskets

La Tortilla OvenLAS VEGAS, Nev. -- La Tortilla Oven has been invited by Distinctive Assets Entertainment Marketing to participate in the Gift Bag program for the 8th Annual Latin GRAMMY(R) Awards at the Mandalay Bay in Las Vegas. The appreciation of Latin music and food has always been a part of La Tortilla Oven and the driving force behind its success.