DENVER, Colo. /eNewsChannels/ -- Lida Citroen, a personal branding expert and principal of LIDA360, LLC, a branding and marketing firm, announces the release of her book, 'Reputation 360: Creating Power Through Personal Branding' (ISBN: 978-0983169000). The book takes you through Citroen's process for identifying, developing and disseminating a strong personal brand in order to attract opportunities of all kinds.

WAYNE, N.J. /eNewsChannels/ -- The Ballantine Corporation announced this week the launch of a new white paper - 'Intelligent Mail Barcode 101.' It discusses the benefits, requirements and how it works.

BROWNSVILLE, Texas /eNewsChannels/ -- Guinness and Bass have customized beer-layering tools and now, thanks to JMB Brewcraft, other breweries, pubs, beer festivals and more will also have a cool, new item to share with their brew-buying public: the all new, customizable black and tan spoon.

FARMINGTON HILLS, Mich. /eNewsChannels/ -- Celebration Media and Talk of the Town News have announced the most recent recipients of their Talk of the Town Award for Excellence in Customer Satisfaction. Award winners can display their ratings in their facilities and on their websites. Additional award recipients will be announced throughout the year.

DES MOINES, Iowa /eNewsChannels/ -- Des Moines author Douglas E. Mitchell today announced the release of his latest book, 'The MultiThread Marketer: How To Hire (Or Better Yet) Become One' (ISBN: 9781607460541).

MOUNTAIN LAKES, N.J. /eNewsChannels/ -- While U.S. business spending on wireline telecommunications services are expected to grow in low single-digit percentages over the next five years, spending on managed services is expected to grow at a compounded rate of 12 percent over the period, says a new market study from Insight Research.

WAYNE, N.J. /eNewsChannels/ -- This week Ballantine Corp. announced the launch of its new iDirect service, an integrated direct marketing program that combines direct mail, e-mail marketing, personalized URLs and the Intelligent Mail Barcode.

ATLANTA, Ga. /eNewsChannels/ -- CMI, a full-service marketing research company, has added four new professionals to its project management team, including: Yvonne Goldberg, senior project manager, who joins CMI with more than 15 years of marketing research experience.

CHICAGO, Ill. /eNewsChannels/ -- If you're wondering who is behind the dynamic U.S. re-launch of Gogo's Crazy Bones - the #1 promotional toy of 2009 and 2010 in Europe, South America, Mexico, and key Asian markets - look no further than Brandjolt, LLC. Chosen by the brand's worldwide promotional licensor and exclusive producer, PPI Worldwide, Brandjolt is a promotions and advertising agency.

BOCA RATON, Fla. /eNewsChannels/ -- Zavee LLC has today announced that 50 local Florida causes and charities have now joined their community-based website which offers cash back rewards for consumers. Local charities and causes join the site to increase awareness of their mission and activities, and to be eligible to receive contributions from Zavee through their Care Shares Program.