ATLANTA, Ga. /eNewsChannels/ — CMI, a full-service marketing research company, has added four new professionals to its project management team: Yvonne Goldberg, senior project manager, joins CMI with more than 15 years of marketing research experience.
Goldberg was a senior research manager for The Marketing Workshop, a manager of research planning and reporting for Delta Marketing Dynamics, and a senior manager of market research for MarketStar, an Omnicom Group Company. Goldberg also worked on the client side as an Analyst with The Walt Disney Company. Her experience includes qualitative and quantitative market research design, management, analysis, and executive-level presentation. Goldberg holds an MBA in International Business from Old Dominion University and a Bachelor of Arts in Economics from SUNY at Buffalo.
* Amanda Schiener, associate project manager, brings seven years of experience in market research, most recently as a research director at AnswerQuest where she managed projects including focus groups, dyads/triads, IDIs, hybrid methods, ethnographies, and shop-a-longs. Prior to AnswerQuest, she worked at Breg, Inc. as a sales and marketing analyst. Schiener holds a Bachelor of Arts from the University of Florida.
* Michael McEnerney and Anna Reese are new to the marketing research industry, and both join CMI as associate project managers. McEnerney earned a Bachelor of Business Administration in Marketing from the University of Georgia. Reese earned a Bachelor of Science degree in Marketing from Berry College.
“We’re very pleased to further expand our Project Management team to continue providing our clients with creative solutions of the highest quality,” said Hannah Baker Hitzhusen, vice president qualitative research.
CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices they make and why – to prioritize resources and generate growth. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.
CMI serves primarily Fortune 1000 clients. The company is ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations, as well as the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit www.cmiresearch.com .
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