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Advertising Industry News, PR and eMarketing News

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Advertising Industry News, PR and eMarketing News

Campbell Belman Releases Comprehensive Report for Pharmaceutical Marketers

Campbell BelmanNEW YORK, N.Y. -- Campbell Belman's mission is to remove the uncertainty about marketing return-on-investment (ROI) for pharmaceutical companies; a new comprehensive report releases proven approaches for real and measurable results. The pharmaceutical environment is turbulent, and what used to work to create an industry wide growth of 20 percent, no longer does.

Images in Chocolate is First Chocolatier in U.S. to Offer Custom Imprinted Chocolate Poker Chips

Images in ChocolateHOUSTON, Texas -- Specialty chocolatier, Images in Chocolate, today announced the first Custom Imprinted Chocolate Poker Chip available in the U.S. marketplace. For the first time, casinos, hotels, and Las Vegas trade show exhibitors among others, can increase their corporate brand awareness using these 1-1/2" diameter, 100% Belgian chocolate promotional items.

Creative Use of Technology Expands Global Reach for Brand Communications Firm Two West

KANSAS CITY, Mo. -- Two West, Inc. is a branding and communications firm providing research-driven, strategic consulting services and agency solutions for high-growth companies and products. While the firm offers experience in select verticals including telecommunications, retail, automotive, human and animal health, and professional services, it has also developed horizontal expertise in brand strategy for companies needing next-level marketing guidance.

Global Media Conduit: Riverside Media Sales Delivers India Market to North America

Riverside MediaLAKE PLACID, N.Y. -- North American businesses now have easy access to India's media market due to the expanded portfolio of Riverside Media Sales/Global Media Network, Inc., a leading provider of global media services. Riverside Media has been appointed as the U.S. and Canadian advertising representatives for leading publishing houses in India.

Leading Academic and Political Consultants See Value in Bringing E-Democracy Tools to More Campaigns for Election 2008

ElectionMallWASHINGTON, D.C. -- ElectionMall Technologies, Inc., a nonpartisan worldwide provider of technology solutions to political campaigns, released today a testimonial by Joe Trippi praising ElectionMall's suite of technology tools for federal, state, and local races, and also announced that Dr. Michael Cornfield has been named Vice President of Public Affairs.

Corporate Telecom Spending Highest for Cellular, Says Insight Research

Insight ResearchBOONTON, N.J. -- Spending by businesses on wireless services accounted for over one-third of the corporate bill for telecommunication services in 2006, says a new market research report from Insight Research. By the close of 2006, total US business spending on telecommunications services reached just over $132 billion, and by 2011 business spending is forecasted to grow to nearly $154 billion, according to the new research study.

VOICE 2007 Conference Announces Voices.com as Major Sponsor

Voices.comTORONTO, Canada -- The VoiceOver International Creative Experience - VOICE - is pleased to announce the participation of major sponsor, Voices.com, the voice marketplace, at the first ever voiceover experience, scheduled to take place at the Palace Station in Las Vegas, NV March 27th through March 31st, 2007. VOICE is the first of its kind, bringing all facets of the voiceover and voice acting community together.

Ballantine Adds One-to-One Marketing to its Roster of Direct Mail Services through New Partnership

DMEWAYNE, N.J. -- The Ballantine Corporation, a New Jersey-based direct mail company, has recently formed a strategic alliance with direct marketing specialist, DME, in Daytona Beach, Fla. Ballantine is excited to announce the addition of personalized one-to-one marketing to its roster of direct-marketing solutions.

U.S. Public Ethernet Services Poised for Growth Spurt in 2007, says Insight Research

BOONTON, N.J. -- The US public Ethernet services market is expected to grow from $940 million in 2006 to over $5 billion in 2012, according to a new market research study from The Insight Research Corporation. With metro-area Ethernet services now available from virtually all major data service providers and wide-area Ethernet about to get a shot in the arm from the dominant carriers, the market is poised to take off.

Voice Talent for Google's new Audio Ads platform available at Voices.com

Voices.com voice girlTORONTO, Canada -- According to the audio experts at Voices.com, the voice marketplace, Americans new to advertising on the radio are buying broadcast radio commercial slots for the first time via Google's Audio Ads beta testing program. Agencies who used to go through talent agents are already making the transition to finding talent at online marketplaces due greatly in part because of an enormous push and subsequent validation of the market by Google.

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