Tag: Advertising and Marketing

WASHINGTON, D.C. /eNewsChannels/ -- On Monday, January 31st on Cala, journalist Ismael Cala will interview Ravi Singh, a young Indian marketing guru who has been behind several digital political campaigns around the world.

AUSTIN, Texas /eNewsChannels/ -- Dawn Westerberg Consulting LLC, an integrated marketing and public relations services firm based in Austin, Texas, announced today it has been retained by e2b teknologies, a business CRM/ERP software and consulting services company based in Ohio.

AUSTIN, Texas /eNewsChannels/ -- Dawn Westerberg Consulting, an integrated marketing services firm based in Austin, Texas, announced today it has been retained by Oasis Solutions Group, a business management software consulting firm based in Louisville, Kentucky.

KIRKLAND, Wash. /eNewsChannels/ -- Today LTC Financial Partners LLC (LTCFP) reveals one of its marketing secrets: 'electronic business cards' that supply an agent's name, address, and phone number, just as old-fashioned business cards do, but with a difference. The electronic variety 'can't be misplaced, and they establish credibility by providing helpful, detailed information,' says Jonas Roeser, of LTCFP.

SAN FRANCISCO, Calif. /eNewsChannels/ -- The 2011 GSMI Mobile Marketing Strategies Summit will educate businesses on the most advantageous, cutting edge, tactics in mobile marketing. Whether your business needs are B2B or B2C, this conference has it all. Combining hands on workshops with speakers who are experts in their field sharing the best practices in practical formats, GSMI's Mobile Marketing Strategies Summit can't be missed.

WAYNE, N.J. /eNewsChannels/ -- The Ballantine Corporation remains on the cutting-edge of direct marketing trends. Its latest addition to its growing collection of direct marketing reports is, 'Direct Marketing Trends for 2011 - Marketing with a Technological Upgrade.'

ATLANTA, Ga. /eNewsChannels/ -- Four of CMI's marketing research experts were featured speakers at industry and university educational events in November. CMI is a full-service marketing research company dedicated to industry thought leadership, education and professional development in its field.

NEW YORK, N.Y. /eNewsChannels/ -- CheapOair, a top 10 online travel booking site, announces the launch of its first ever television campaign today. The 30-second ads feature the tag-line 'Get There for Less,' an expression of the company's commitment and brand promise to put quality and value first for smart shoppers who continue to demand the best of both.

ATLANTA, Ga. /eNewsChannels/ -- Christina Liao, vice president, marketing science for CMI, a full-service marketing research company, will present a pathway modeling approach to understanding factors that influence consumers' decisions to renew insurance products. Liao will explain how companies can use results from pathway modeling to develop strategies to convert single line customers into buyers of multiple products.

ATLANTA, Ga. /eNewsChannels/ -- CMI, a full-service marketing research company, will be speaking and participating in a variety of sessions at IIR's The Market Research Event in San Diego, CA on Nov. 8-10, 2010. In addition to presenting a new segmentation methodology, CMI will be extensively involved in the Segmentation Symposium, chairing, and moderating the sessions.