Tag: Advertising and Marketing
'Get There For Less' TV Ad Campaign launched by CheapOair
NEW YORK, N.Y. /eNewsChannels/ -- CheapOair, a top 10 online travel booking site, announces the launch of its first ever television campaign today. The 30-second ads feature the tag-line 'Get There for Less,' an expression of the company's commitment and brand promise to put quality and value first for smart shoppers who continue to demand the best of both.
Dr. Christina Liao of CMI to Present Decision Pathway Modeling at the 2010 Society for Insurance Research Conference
ATLANTA, Ga. /eNewsChannels/ -- Christina Liao, vice president, marketing science for CMI, a full-service marketing research company, will present a pathway modeling approach to understanding factors that influence consumers' decisions to renew insurance products. Liao will explain how companies can use results from pathway modeling to develop strategies to convert single line customers into buyers of multiple products.
IIR's 'The Market Research Event' to feature CMI's Jean Fasching, Dr. Christina Liao, Mike Mabey, and Bill Salokar
ATLANTA, Ga. /eNewsChannels/ -- CMI, a full-service marketing research company, will be speaking and participating in a variety of sessions at IIR's The Market Research Event in San Diego, CA on Nov. 8-10, 2010. In addition to presenting a new segmentation methodology, CMI will be extensively involved in the Segmentation Symposium, chairing, and moderating the sessions.
Write Away, Inc. Increases Action Pursuit Games Subscription Sales through Social Media Marketing
ASHEVILLE, N.C. /eNewsChannels/ -- While many may argue that print is a dying breed, the staff at Write Away, Inc. begs to differ; you just need to work all the angles. And, that's just what they did. PRAWNC recently recognized Write Away as the winners of its Online Marketing-Social Media category at a recent award ceremony.
Depth Public Relations Steps Up to IDS Cycling Challenge for ATL Habitat
ATLANTA, Ga. /eNewsChannels/ -- Depth Public Relations (DepthPR), an Atlanta provider of public relations and marketing strategies for the mortgage lending and financial services industries, has pledged its financial support in a fundraising challenge presented by document preparation vendor International Document Services at the Mortgage Bankers Association (MBA) 97th Annual Convention and Expo.
Tbe Ballantine Corporation adds Tech-Savvy Imprinted Promotional Products
WAYNE, N.J. /eNewsChannels/ -- Ballantine Corporation, a leading, full-service direct marketing production firm, announced this week that they have added a new client service to its roster - imprinted promotional products.
MBA Business Recruiting Tools Leader Accelerating Marketing Expansion
COLUMBUS, Ohio /eNewsChannels/ -- MBA Focus, the leading provider of business recruiting tools that help corporations source the world's top MBA school student and alumni talent announced the selection of Katz Marketing Solutions to provide brand marketing and strategic planning services. The agreement will further strengthen MBA Focus' market position with its partners and customers.
Custom Decision Pathway Modeling Simulator offered by Marketing Research firm CMI
ATLANTA, Ga. -- CMI has begun offering a new proprietary Decision Pathway Modeling Simulator that enables its clients to evaluate the potential impact of hypothetical strategic business decisions and competitive scenarios. This new desktop application puts Decision Pathway Modeling insights in the hands of clients, furthering CMI's commitment to delivering research that drive results.
Workshop on Social Media for Nonprofits coming to St. Louis, MO
AUSTIN, Texas -- Dawn Westerberg, president of Dawn Westerberg Consulting LLC, will present two sessions on marketing strategy employing social media and online marketing for nonprofits at the Fourth Annual High Road to Success Conference to be held in St. Louis, MO, October 20-22 2010 for nonprofit professionals.
PowerFlite Communications has launched the next stage of its comprehensive brand introduction campaign for Windsor Place of Wilmington
QUINCY, Mass. -- Advertising, branding and design firm PowerFlite Communications has launched the next stage of its comprehensive brand introduction campaign for Windsor Place of Wilmington, a premium assisted living residence in Wilmington, MA. Beginning with developing the name and core identity, PowerFlite's original campaign included everything from radio, print, and sales kits.
