TORONTO, Canada — New offering allows small businesses to launch their own audio ad campaigns on 1-800-THE-INFO Directory Assistance calls. Turning waiting time into selling time has always been a strong point for advertisers wanting to leverage In-Call Media, and VoodooVox, a pioneer in this new terrain, is giving advertisers a variety of voices to choose from through their partnership with Voices.com, an online workplace where business owners hire freelance professionals to complete custom audio ads.
A key component of the In-Call Ad Marketplace is the production network, which allows advertisers to easily create audio advertisements quickly and within their budget. VoodooVox has partnered with Voices.com, whose network of 30,000 voice talent professionals is integrated into the VoodooVox-powered service. Through this partnership, advertisers can create interactive audio ads in as little as an hour with the same voices powering the campaigns of brands such as Disney, Coca-Cola and McDonalds.
“Phone calls are becoming the new page views and VoodooVox is leading the development of the voice advertising industry,” said J. Scott Hamilton, President and CEO of VoodooVox.
“We’re excited about our partnership with the leader in In-Call advertising. We’ve married our network of voice professionals and ad creation processes with VoodooVox’s In-Call Media platform, providing an easy way for all advertisers to create and launch In-Call campaigns,” said David Ciccarelli, President and CEO of Voices.com.
VoodooVox’s current roster of publishers generates 300 million calls per month, and the company expects that level to grow to 1 billion by late-2009.
About VoodooVox
VoodooVox(TM) is an advertising, technology, and services firm that has created an international marketplace for In-Call Media. VoodooVox has developed technology that combines Web marketing techniques with the unique qualities of the phone network. VoodooVox is backed by venture capital investors such as Apax Partners, Steamboat Ventures (The Walt Disney Company), Softbank Capital, and Village Ventures. www.voodoovox.com.
About Voices.com
Voices.com(R) is the online marketplace where businesses connect with voice actors and voice over talents. Radio and television stations, advertising agencies, marketing executives, casting directors and voice talent agencies rely on Voices.com to easily search for and hire professional voice over talents with the assistance of their award-winning Web service.
