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Advertising Industry News, PR and eMarketing News

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Advertising
Advertising Industry News, PR and eMarketing News

Tracey Henk joins Social Platform LLC as VP of Sales and Marketing

LOS ANGELES, Calif. -- Social Platform, a social networking software provider of scalable web-based solutions for branded, high end social applications announced today the addition of Tracey Henk to their executive management team. Her appointment supports a long term growth strategy for Social Platform and strengthens its position in the rapidly evolving social networking landscape.

Brand Strategist Dennis Marzella Joins Restaurant Consulting Firm

ORLANDO, Fla. -- One of the leading hospitality strategists and consumer behavior experts has accepted a position at the nation's largest full-service restaurant consulting firm. After 18 years with Y partnership, previously YPB&R, Dennis Marzella has resigned his partnership post as executive vice president of strategic planning, branding and research to spearhead similar functions at Quantified Marketing Group.

Alterian Streamlined Campaign Management to Save UK's Alliance & Leicester Time and Money with Operational Marketing

Alliance & LeicesterCHICAGO, Ill. -- Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today that Alliance & Leicester, one of the UK's major financial services groups, has implemented Alterian's operational marketing software, Organizer, to help streamline its campaign management processes.

enTrust Home Marketing, an FSBO Company, Helps NY Homeowners Sell Commission-Free

BUFFALO, N.Y. -- What the internet has done for travel, it's about to do for real estate, says enTrust Home Marketing. Travelers used to go to travel agents when they wanted a vacation. Now they go online, where the same work can be done more efficiently on one's own; educated consumers know how to negotiate the best deal and the same can be said for home sellers. More homeowners are choosing to skip the middle-man and sell their homes on their own. They're keeping the commission and saving themselves thousands of dollars in the process.

American Information Strategies Introduces the Wealth Qualified Investor Profile

SAN CLEMENTE, Calif. -- American Information Strategies(R), creator of the American Surveyed Investor(TM) lead profile, has announced the release of a new type of lead, consisting of accredited investors that have a net worth range from $2,000,000 to $5,000,000. Each lead includes a demographic and psychographic profile and can be filtered through a set of preferences (i.e. age, income, liquidity, etc.).

Katz Marketing Leads Brand Building Workshop at International Food Expo

brand marketing expert, Tammy KatzCOLUMBUS, Ohio -- Specialty food executives and marketing leaders attended "How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small" hosted by the National Association for the Specialty Food Trade's (NASFT) International Fancy Food Show, July 6th in New York. Food and beverage brand marketing expert, Tammy Katz, of Katz Marketing Solutions, led the brand building session.

JSM Music Produces Music for New Chevy Tahoe Ad Campaign Featuring Mary J Blige

Chevy Tahoe CommercialNEW YORK, N.Y. -- JSM Music owner and executive producer Joel Simon and his studio will have their own cause to celebrate at this week's BET Awards. Tuesday night's awards will include the world premiere of a new TV commercial featuring Mary J Blige - part of a campaign for Chevy Tahoe - for which Simon and JSM Music played a key role.

Alterian Positioned in Enterprise Marketing Management (EMM) Magic Quadrant

CHICAGO, Ill. and LONDON, England -- Alterian, the leading global enterprise marketing platform provider, announced today it has been positioned in Gartner's Magic Quadrant for Enterprise Marketing Management, (EMM) 2Q07 report. This announcement occurs on the heels of Alterian's inclusion in the Magic Quadrant for Multichannel Campaign Management, 1Q07 and Magic Quadrant for Marketing Resource Management, 1Q07.

CrossLink Media Retains Prevail Ventures

CrossLink MediaSAN ANTONIO, Texas -- CrossLink Media, a software and services company who provides a complete suite of interactive mobile marketing applications, today announced a strategic alliance with Prevail Ventures, a leading advisor to early-stage, venture backed companies. CrossLink Media's proprietary software platform allows consumers, media companies and advertisers to effectively interact in real-time via the consumer's wireless phone.

College Student Cashing in on Million Dollar Wiki Website

NEW HAVEN, Conn. -- A student at the University of Connecticut has launched a new website that is on track to make him one million dollars. The Million Dollar Wiki, is a website similar to Wikipedia but with one important catch: every page costs one hundred dollars. The pages are public for everyone to see, but only the owner of a page can add content to it.

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