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Dopamine Dressing: Bikini Empire Announces ‘Dress to Express’ Campaign to Raise Awareness of Women’s Mental Health, Self-Care and Individuality
eNewsChannels NEWS: -- Bikini Empire (BE), a Canadian luxury swimwear line, today announced an international campaign called "Dress to Express" to highlight "dopamine dressing," a psychological, physiological and physical phenomena that ties how we feel to what we wear. BE's goal is to educate and inform women that dressing in any type of clothing should focus on the belief that wearing what makes them feel good is more important than how they look.