Tag: direct mail services
61% of marketers have increased direct mail investments in the last year: Direct Mail Benchmark Report 2024
eNewsChannels NEWS: -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 61% of marketers have increased direct mail investments in the last year, up 12% from 2023 data. The 2024 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.
SeQuel Response names Erik Koenig President and Chief Strategist
eNewsChannels NEWS: -- SeQuel Response is pleased to announce the promotion of Erik Koenig to President/Chief Strategist. In his new role as President, Koenig will work to further cement SeQuel as the go-to direct response agency for growth-oriented brands; enhancing alignment between the agency's direct mail and digital marketing strategy to maximize client results.
SeQuel Response Announces Two Key Leadership Promotions: Jody Johnson and Jacqueline Johnson-Leister
eNewsChannels NEWS: -- Direct response marketing agency SeQuel Response is pleased to announce the promotions of Jody Johnson to CFO/COO and Jacqueline Johnson-Leister to VP of Marketing & Client Services. SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands.
