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Tag: direct marketing services

Florida Outreach Veteran Elliot Cohen is Revolutionizing How Governments Communicate

eNewsChannels NEWS: -- Government communications expert Elliot Cohen says he is changing the way cities tackle resident outreach. The former head of communications for both public agencies and cities says government needs to shift its mentality away from passive public relations and towards a new model mirroring pro-active private sector communication.

Green direct mail: The Ballantine Corporation announced this week the release of its latest direct marketing white paper

WAYNE, N.J. /eNewsChannels/ -- The Ballantine Corporation announced this week the release of its latest direct marketing white paper: 'The Four R's of Green Direct Mail.' It details how to reduce, reuse, recycle and respond.

The Ballantine Corporation announces Intelligent Mail Barcode White Paper

WAYNE, N.J. /eNewsChannels/ -- The Ballantine Corporation announced this week the launch of a new white paper - 'Intelligent Mail Barcode 101.' It discusses the benefits, requirements and how it works.

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