Tag: direct response advertising
2023 Direct Mail Marketing Benchmark Report reveals 89% of marketers have increased or maintained direct mail investments in the last year
eNewsChannels NEWS: -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.
Jody Johnson of SeQuel Response Selected as 2021 Women in Business Honoree by Minneapolis St. Paul Business Journal
eNewsChannels NEWS: -- SeQuel Response is pleased to announce that Jody Johnson, CFO/COO, was selected for the 2021 Women in Business award by the Minneapolis/St. Paul Business Journal. After receiving hundreds of nominations, the Business Journal recognizes just 50 women who have demonstrated outstanding professional achievements, leadership qualities and community contributions throughout the Twin Cities.
SeQuel Response announced that its recently promoted Chief Strategist, Erik Koenig, is now an official equity partner
eNewsChannels NEWS: -- SeQuel Response is pleased to announce that its recently promoted President & Chief Strategist, Erik Koenig, is now an official equity partner in the agency. Effective April 1, 2021, Koenig joins founding partners Jay Carroll, Co-Founder & CEO and Tom Rothstein, Co-Founder.
SeQuel Response Announces Two Key Leadership Promotions: Jody Johnson and Jacqueline Johnson-Leister
eNewsChannels NEWS: -- Direct response marketing agency SeQuel Response is pleased to announce the promotions of Jody Johnson to CFO/COO and Jacqueline Johnson-Leister to VP of Marketing & Client Services. SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands.
SeQuel Response announces the arrival of a new Executive Vice President of Sales, Chris Bixler
eNewsChannels NEWS: -- SeQuel Response is excited to announce the arrival of a new Executive Vice President of Sales, Chris Bixler. In this new role, Bixler will lead our sales team and training initiatives, enhance our lead generation and prospect engagement approach, and collaborate with SeQuel's leadership team to develop and execute short- and long-term business strategy.
