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Maggie Zielinski Swanson of FLOIFY named to HousingWire 2025 Rising Stars list

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that Enterprise Account Executive/Sales Engineer Maggie Zielinski Swanson has been named to HousingWire's prestigious Rising Stars list for 2025. Swanson, 29, joined Floify in 2021 as a skilled sales professional and has quickly become an indispensable force in the company's collaborative culture and growth.

Sol Klein named head of client experience and business operations at Floify

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced the appointment of Sol Klein as head of client experience and business operations. Klein, a seasoned mortgage technology executive with extensive experience in customer success and implementation, will lead initiatives to help clients maximize the value of their investment in Floify's platform.

Floify introduces Dynamic Apps: No-code custom loan applications supports improved borrower experience

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced Dynamic Apps, a no-code feature that lets lenders tailor loan applications based on loan type. By eliminating irrelevant questions, Dynamic Apps shapes the home financing journey to borrowers' unique goals while helping lenders accelerate approvals, improve application completion rates and maintain regulatory compliance.

Floify named to 2025 HousingWire Tech100 Mortgage honoree list

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, announced that it has been named a 2025 HW Tech100 Mortgage award honoree. Now in its 13th year, the HW Tech100 award program recognizes some of the most innovative and impactful technology organizations serving the housing sector. The company is based in Boulder, Colorado and is a subsidiary of Porch Group, Inc. ("Porch Group") (NASDAQ: PRCH).

Jason Mapes, Floify’s head of sales, named a PROGRESS in Lending Thought Leader for 2024

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that its Head of Sales, Jason Mapes, has been named a 2024 Thought Leader by PROGRESS in Lending (PIL). Now in its fourth year, PIL's Thought Leader award recognizes industry thought leaders who are not afraid to "step forward and blaze a new trail."

Sydney Barber, Floify’s head of product, named a HousingWire Tech Trendsetter for 2024

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that its Head of Product, Sydney Barber, has been named a 2024 Tech Trendsetter by HousingWire. The HW Tech Trendsetters awards program seeks to recognize the people who drive innovation in the mortgage and real estate industries.

Floify Verify launched, a native verification of income and employment service (VOIE)

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced the availability of Floify Verify, a native electronic verification of income and employment (VOIE) service powered by Argyle. Designed to streamline the mortgage origination process, Floify Verify allows lenders to verify income and employment at a cost-effective price point without the hassle of managing additional third-party vendors.

Sofia Rossato, Floify’s President and General Manager, named to 2024 HousingWire Women of Influence and Inman Best in Finance lists

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that Sofia Rossato, its president and general manager, has received two new honors, being named to HousingWire's Women of Influence and Inman's Best in Finance list. The Inman award is the second in a row for Rossato.

Floify brings its industry-leading POS technology to The Mortgage Collaborative as a preferred partner

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that it has joined The Mortgage Collaborative (TMC), the nation's largest independent cooperative network serving the mortgage industry. As a member of TMC's Preferred Partner Network, Floify will provide its intuitive lending platform for mortgage lenders at a discounted rate to TMC members.

Mortgage industry veteran Courtney Dodd, has been named to HousingWire’s 2024 Marketing Leaders list

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry veteran Courtney Dodd, has been named to HousingWire's 2024 Marketing Leaders list. The award celebrates the industry's most creative and influential marketing minds who have demonstrated a track record of transforming brands, leading teams and driving business results.

Formerly a director of sales at nCino, Jason Mapes joins Floify

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced the appointment of Jason Mapes as head of sales. Mapes, who previously served as director of sales for nCino's Mortgage Suite, brings a wealth of experience to spearhead Floify's national sales initiatives.

Courtney Dodd, Floify’s head of marketing, named a 2024 PROGRESS in Lending Sales, Marketing and PR Trailblazer

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry-veteran Courtney Dodd, has been named a 2024 Sales, Marketing and PR Trailblazer award honoree by PROGRESS in Lending. Now in its fifth year, the award recognizes the top sales, marketing and public relations executives making the biggest impact on the mortgage industry today.

Floify head of product, Sydney Barber, named to HousingWire’s 2024 Rising Stars List

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that its Head of Product Sydney Barber, has been honored by HousingWire with its 2024 Rising Stars award. Since Barber joined Floify in 2019, she's spearheaded dozens of product enhancements to help its customers operate more efficiently in a volatile market.

Floify Direct integration with Truv enables lenders to support an enhanced borrower application-verification experience at lower cost-point per loan

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced an integration with Truv, a consumer-permissioned data platform. The integration enables borrowers to electronically verify their income and employment as they apply for a mortgage loan.

Enhanced Floify integration with Total Expert enables lenders to support a lending experience that reflects the acquired knowledge of a nurtured...

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced an enhanced integration with customer engagement platform Total Expert. This collaboration enables loan originators to effortlessly send pre-populated loan applications to borrowers, leveraging the existing data within Total Expert. This feature is designed to streamline the loan origination process for lenders and enhance the application experience for borrowers by reducing redundant data entry.

Sofia Rossato of FLOIFY named as advisor to the Broker Action Coalition (BAC) board of directors

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that President and General Manager Sofia Rossato has been named as a board advisor to the newly formed board of Broker Action Coalition (BAC), a nonprofit organization created in 2022 to advocate for legislative reform and educational advancement within the independent mortgage broker community.

New Floify Lender Edition is configured to give IMBs, credit unions and banks best-in-class tools at an accessible price point

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS), today announced the launch of Lender Edition, a newly badged version of the popular mortgage point-of-sale that introduces a flexible per-loan pricing option for mortgage lenders. Floify Lender Edition is the counterpart to Broker Edition, a one-stop lending platform configured for the needs of mortgage brokers that was introduced in December 2023.

Sofia Rossato of FLOIFY honored with National Mortgage Professional 2024 Women of Inspiration award

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that President and General Manager Sofia Rossato has been recognized as a National Mortgage Professional (NMP) 2024 Woman of Inspiration. The award recognizes women who are trailblazers, visionaries and leaders in the mortgage industry.

Floify named a 2024 HousingWire HW Tech100 Mortgage honoree: Mortgage point-of-sale recognized

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, announced that it has been named a HW Tech100 Mortgage award honoree. Floify was recognized as an exceedingly user-friendly point-of-sale (POS) whose easy-to-configure platform and rule-based automations have made it beloved among small and midsize lenders and mortgage brokers.

Floify Survey: 89% of high-producing loan originators said not having digital mortgage tools is reason enough to consider moving to different...

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, commissioned an independent study of 150 high-performing loan originators (LOs) in 2023 to gain recruiting and retention insights. "High-performing" LOs were defined as being in the top 20% of closed loan dollars or volume.

Floify, the mortgage industry’s leading point-of-sale (POS) solution, joins the American Credit Union Mortgage Association (ACUMA) as an affiliate member

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that it has joined the American Credit Union Mortgage Association (ACUMA) as an affiliate member. Through its membership, Floify aims to help credit unions engage their members with an elevated home financing experience while supporting streamlined loan production with cost-saving tools.

Fintech innovator, Floify launches comprehensive lending platform for mortgage brokers

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS), today announced the launch of Floify Broker Edition, an easy-to-use, one-stop lending platform for mortgage brokers. Built on the foundation of the classic Floify POS platform, Broker Edition has been thoughtfully configured to make managing loans simpler at an accessible price point.

Fintech innovator, Floify, welcomes Courtney Dodd as head of marketing to reinvigorate brand presence

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale solution, today announced that Courtney Dodd has joined its team as head of marketing. With 12 years of experience in the mortgage sector, Dodd is set to spearhead Floify's marketing initiatives and reinforce its position as an innovator in the field.

Floify launches verification of income (VOI) and employment (VOE) waterfall technology

eNewsChannels NEWS: -- Floify, the mortgage industry's leading point-of-sale solution and subsidiary of Porch Group, Inc. ("Porch Group") (NASDAQ: PRCH), today announced the launch of verification of income (VOI) and verification of employment (VOE) waterfall technology. The new features will help lenders and brokers save time and reduce costs during the loan origination process.

Top of Mind’s Surefire CRM Integrates with Floify to Maximize Mortgage Loan Originators’ Sales Process

eNewsChannels NEWS: -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced its integration with digital mortgage point-of-sale solution Floify.

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