Tag: ISG Research
2023 Direct Mail Marketing Benchmark Report reveals 89% of marketers have increased or maintained direct mail investments in the last year
eNewsChannels NEWS: -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.
