KIRKLAND, Wash. — Why don’t more Americans buy long term care insurance? Decision paralysis. This is the conclusion of a study commissioned by the AARP Public Policy Institute. People throw up their hands and do nothing when faced with complexity that confounds even the experts: myriad policy choices from dozens of carriers that use different terms and definitions; regulations that vary from state to state; and price quotes that map poorly to benefit amounts, waiting periods, deductibles, duration of benefits, possible rate hikes, and inflation protection.

Copywriters and art directors get much of the attention in the ad world, but Scott G is one creative director who claims it’s the account management function that controls how a campaign soars or collapses.

BOSTON, Mass. — Tibersoft, the expert in food cost control systems for the foodservice industry, announced today the rapid adoption and ROI (return on investment) of its flagship product Tibersoft IQ for three more clients, all leaders in the foodservice industry, including Buffets, Inc., McAlister’s Deli and Delaware North Companies.

LOS ANGELES, Calif. — Building a brand in print and online often takes a public relations plan, but there are pathways to success that are not always visible to the public, says Scott G of G-Man Marketing (www.gmanmarketing.com). In a seminar called “Getting Ink & Working the ‘Net,” which will be presented by NARIP and held on August 15 in Studio City, California, G will reveal some of the processes that get attention for a company, product, service, or recording artist.

MIAMI, FL — DNA 11, the creators of nationally-acclaimed DNA artwork, are proud to announce an innovative, second-generation product of fingerprint art. These custom-made, digital works of art capture the essence of the client by creating a personalized image; customers can select one fingerprint or all five.