Advertising

TORONTO, Canada -- According to the audio experts at Voices.com, the voice marketplace, Americans new to advertising on the radio are buying broadcast radio commercial slots for the first time via Google's Audio Ads beta testing program. Agencies who used to go through talent agents are already making the transition to finding talent at online marketplaces due greatly in part because of an enormous push and subsequent validation of the market by Google.

VILLANOVA, Pa. -- What do you do if think you own a million dollar domain name and you want to sell it? The new service - DomainLiquidations.com - will promote and broker the sale of your premium domain name for you. Today's advertisement on page A6 of the Wall Street Journal (think expensive) reflects a major shift in how premium domain names are bought and sold.

WAYNE, N.J. -- The Ballantine Corporation, a family-owned direct mail marketing company, is proud to announce their 40th anniversary in the direct marketing industry. Ballantine, based in Wayne, N.J., is a full-service direct mail marketing company that provides creative copy and design, print production, mailing services and one-to-one data-driven solutions to their clients.

SAN DIEGO, Calif. -- The Active Network, Inc., a leading provider of application services technology and marketing services to community service organizations, was named one of North America's fastest growing technology companies on Deloitte's 2006 Technology Fast 500. Ranked by percentage revenue growth over five years, The Active Network grew 940% from 2001 to 2005 and ranked 180th overall.

BENNETTSVILLE, S.C. -- SOPAKCO (www.sopakco.com), a market leader in ready-to-eat meals, announced hiring Columbus, Ohio-based Katz Marketing Solutions to develop and market their future new food products. SOPAKCO is a primary supplier of military meals and contract supplier for leading food brands.

CHICAGO, Ill. -- HotGigs(R) Inc. (BOOTH E) announced HotGigs Jobs2Web(TM), a revolutionary job marketing tool that uses search engine optimization to drive Internet-based jobseekers to corporate career Websites. The launch, announced at the Human Resource Executive's 9th Annual HR Technology Conference & Exhibition, formally releases a product that's been successful in beta and pre-release.

BOSTON, Mass. -- Boston-based alternative marketing agency Street Attack and YFonGlobal of Washington, DC are excited to announce a strategic partnership that will utilize Street Attack's concept and YFonGlobal's technology to launch PromoNet, a network platform that will act as an online community management system. PromoNet will offer MySpace-like features while focusing on the management of specialized online grassroots communities that cater to specific interests.

TORONTO, Canada -- Companies that need to get a voice-over recorded for their business now have a superior web service available to them. Formerly known as Interactive Voices, the new Voices.com facilitates finding the perfect voice, quickly and cost-effectively.

LOS ANGELES, Calif. -- Send2Press(R), a leading targeted newswire service, announced today it will again offer its PR Partner Program to qualified ad agencies, PR pros, and marketing companies. The program, last offered in 2003, allows appropriate advertising firms to offer Send2Press news distribution and Internet marketing services and receive a partner discount, without having to meet volume requirements or pay a start-up fee.

ATLANTIC CITY, NJ -- POD Digital Promotions has developed and patented the POD advertising system as the ultimate formula for successful target-market penetration - digital advertising. The system's integration of visual and print media gives advertisers an edge through a unique approach that combines creativity, experience, and technology.

LOS ANGELES, Calif. -- Building a brand in print and online often takes a public relations plan, but there are pathways to success that are not always visible to the public, says Scott G of G-Man Marketing (www.gmanmarketing.com). In a seminar called "Getting Ink & Working the 'Net," which will be presented by NARIP and held on August 15 in Studio City, California, G will reveal some of the processes that get attention for a company, product, service, or recording artist.

PRAIRIE VILLAGE, Kans. -- As America's top college football teams battled in the four BCS games, Tostitos, Federal Express, Nokia and Citi, scored more than $106 million of in-game signage and enhancements from ABC Sports during the four telecasts. The values, determined by Image Impact, Inc. (www.ImageImpact.tv), the premier provider of sponsorship impact/product placement evaluation, are based upon the published 30-second commercial rates.

TORRANCE, Calif. -- Neotrope(R), a leading California advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a holistic pet care and pet health supplement firm, Ask Ariel Your Pet Nutritionist (www.askariel.com), to provide promotion and brand development for their company and Website.

SEATTLE, Wash. - Soundrangers, founded in 1998, from the beginning took a unique approach to the field of royalty-free sound effects and music. Soundrangers was the first to specialize in creating sounds specifically for interactive media, such as websites and video games, and making them available for purchase and download over the internet. As an industry leader, Soundrangers continues to innovate, being the first to have a large catalog of real world sounds, also designed and optimized for use in interactive media.

LOS ANGELES, Calif. -- Radio listeners become a cancer cell inside a human body as part of the new public service announcement created by G-Man Music & Radical Radio (www.gmanmusic.com) for the American Cancer Society (www.cancer.org).