HOUSTON, Texas -- When "The Waitress" opened in theaters on May 2 the first 22,000 audience members received an exclusive coupon from online boutique Whiteflash.com. Movie-goers using that coupon are automatically eligible to win a pair of beautiful diamond stud earrings, valued at $1000. The grand prize winner will be randomly selected from eligible registrants on June 1.

SACRAMENTO, Calif. -- A certified Pilates Instructor with a passion for fitness and an artful eye for style, Linda Moeller is launching her 2007 Pilates accessories brand, Core Links by Completely Fit For Life. This jewelry line expresses Ms. Moeller's love for beauty and function in twelve distinct pieces and eleven unique pose charms.

HOUSTON, Texas -- Some lucky author will win a dazzling 1 carat "A Cut Above" princess diamond engagement ring from online boutique Whiteflash.com in an ongoing promotion celebrating the new FOX series The Wedding Bells. "The Perfect Proposal Sweepstakes" is accepting romantic proposal ideas of 500 words or less through April 17.

HOUSTON, Texas -- A lucky winner screamed with delight as she uncovered a dazzling three-carat 'A Cut Above' Princess cut diamond (The most visually balanced(TM) diamond in the world) set in a platinum Champaigne setting. 33 other winners dug through wedding cakes to find one-carat "Expert Selection" diamond rings from online boutique Whiteflash.com.

BOULDER, Colo. -- Women can sport strings of pink, red, and purple beads this Valentine's Day to show their caring for industrious African women working their way out of extreme poverty. Nonprofit BeadforLife (www.beadforlife.org) offers Valentines Day-hued bracelets, necklaces, chokers, and other jewelry - also available in many other vibrant colors - handmade by Ugandan women who are HIV-positive or refugees from a brutal civil war in Uganda, all of whom were living on less than $1 a day. Many care for numerous AIDS orphans.

HOUSTON, Texas -- Like true love, a diamond is forever, and online boutique Whiteflash.com offers a specialized round brilliant that's perfect for Valentine's Day. "Hearts & Arrows" diamonds are cut so precisely that facet reflections overlap; creating distinct heart and arrow patterns when seen through a special viewer. Whiteflash.com's signature line is "A Cut Above;" an elite brand of conflict-free diamonds.

NEW YORK, N.Y. -- The Natural Sapphire Company has placed on sale the largest natural blue sapphire in the United States. The 129ct rough sapphire crystal was discovered in the world famous gem mines of Sri Lanka (formerly "Ceylon") in 1952. The first cutting yielded an 80ct sapphire. It was then sold to a British family and in private ownership until the late 1990's.

HOUSTON, Texas -- The movie "Blood Diamond" opened last week, shocking holiday shoppers with explicit violence. Set amidst chaos and civil war in 1990s Africa, it will raise questions about diamonds being purchased this holiday season. One Texas company has answers. Whiteflash.com, an Internet boutique specializing in top quality diamonds, has established a program called Dreams of Africa, where 100 percent of the profit from sales of a conflict-free line of jewelry is going to help victims of conflict diamonds.

NEW YORK, N.Y. -- JamesAllen, one of the leading online jewelry companies has just announced the release of their Signature Ideal Cut "Hearts & Arrows" Collection. This exclusive inventory of perfectly symmetrical diamonds represents the "creme de la creme" of diamond cutting and is available only through the JamesAllen.com website.

HOUSTON, Texas -- This year's holiday "Cyber-Monday" showed an unprecedented 26% increase over the same day last year as internet shoppers handed over $608 million to internet sellers. The modern shopping boom is accompanied by interest in modern products, at least in one area where a brand new diamond shape is receiving what we should call "X-plosive" attention over its traditional counterparts, say the folks at Whiteflash.com.