News: Reports and Studies

News: Reports and Studies

Industry Reports and Studies News

News: Reports and Studies

News: Reports and Studies
Industry Reports and Studies News

Playborhood Survey Reveals Kids Aren't Playing Much

PALO ALTO, Calif. -- Over 80% of all children in the United States never play in their neighborhoods without adults present, according to a new survey published on Playborhood.com. In the San Francisco Bay Area, the figure is even higher - over 90%.

Eularis Challenges Pharma Industry: Are You Measuring the Wrong Things?

NEW YORK, N.Y. and LONDON, U.K. -- With the ever-increasing pressure to ensure maximum return on investment, sales force effectiveness is becoming a high priority in the global pharmaceutical industry. Reports have shown that while sales forces represent the largest spend in pharma sales and marketing, return on this investment has declined sharply in recent years. To address this alarming issue, Eularis announces the availability of its new report, "Pharmaceutical Sales Force Effectiveness Metrics: Are You Measuring the Wrong Things?"

Insight Research: Spending on Managed Services Increasing As Enterprises Turn to Outsourcing

BOONTON, N.J. -- The US managed services market will grow at a compounded rate of 10 percent over the next five years as growth continues across all segments of the managed services value chain, says a new market study from Insight Research. The report notes that in today's sophisticated communications environment, full time managed service professionals are in the best position.

Telecom Industry Revenues Expected to Reach $2.7 Trillion by 2013

BOONTON, N.J. -- Global telecommunications industry services revenue will reach $1.7 trillion by the close of 2008, with continued strong growth in wireless leading the way, says a new market analysis report from The Insight Research Corporation. According to the new industry market study, overall telecommunications services revenues are expected to grow at a compounded rate of nearly 10.3 percent over the next few years, reaching $2.7 trillion by 2013.

The Ballantine Corporation Releases Holiday 2007 Direct Marketing Industry Report

WAYNE, N.J. -- The Ballantine Corporation, a full-service direct mail production company, has polled marketing contacts to determine how their direct mail holiday campaigns are going. While still underway, many companies are able to report preliminary findings to gauge their overall success.

Insight Research says Subscribers to Telecomm Services Continued Growing in 2007

BOONTON, N.J. -- While industry consolidation has wrought major changes in the U.S. telecommunications industry service provider segments, the wireless carriers stand out as clear winners, though all segments continue to add new subscribers, says a new report from Insight Research. The wireless companies will be adding new subscribers at a rate nearly double the overall telecommunications subscriber growth rate.

Eularis Releases Update of Its Comprehensive Report on Pharmaceutical Marketing

NEW YORK, N.Y. and LONDON, U.K. -- Eularis is announcing the release of an update to its report, "Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing: Using Analytics and Metrics to Improve the Bottom Line." Originally offered in February 2007, the comprehensive report has been revised to provide pharmaceutical marketers with a competitive edge and the latest research information.

Cable Calling Means Phone Companies Lose $8B Over Five Years, Says Insight Research

BOONTON, N.J. -- The top 11 cable operators continue to grab share of the residential phone markets, a move that will cost the incumbent phone companies nearly eight billion dollars over the next five years, says a new market research report from Insight Research Corp.

Service Providers Cut Application Connectivity CAPEX / OPEX Using Application Session Controllers

BOONTON, N.J. -- According to a new white paper by Insight Research, Application Session Controllers (ASCs) are an important new approach to providing efficient and cost-effective application connectivity, application/session call control and the ability to mediate application mash-ups in a mixed networking environment.

Consumers Adopting Dual Mode Phones for Fixed Mobile Convergence

BOONTON, N.J. -- Led by consumer demand, fixed mobile convergence (FMC) is taking off around the world, even as businesses watch from the sidelines, says a new study from Insight Research. According to the new market research report, over the next five years FMC will generate more than $35 billion in revenue for service providers and hardware vendors.

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