LOS ANGELES, Calif. — Sit ‘n Sleep, the sponsor of the recently-launched website SleepBook.com, announces an impressive level of user engagement for the new site. Since SleepBook.com’s launch less than one month ago, more than 5,500 southern California sleepers have downloaded personalized versions of their very own sleep book. Why the enthusiastic response? It could be that the continuing recession is keeping people up at night.
According to the National Sleep Foundation’s 2009 Sleep in America(TM) poll, one-third of Americans are losing sleep over the state of the U.S. economy and other personal financial concerns. This is leading frustrated sleepers all over the country to seek out resources to help them sleep better.
Additionally, the National Center for Sleep Disorders Research at the National Institutes of Health reports that approximately 30-40 percent of adults have some symptoms of insomnia within a given year, and about 10-15 percent of adults say they have chronic insomnia.
This may account for the popularity surge of SleepBook.com. The site allows users to create a free, downloadable sleep book, designed to improve overall sleep quality and duration. Visitors to SleepBook.com are encouraged to take a short, but comprehensive survey, about their sleep habits. After completion, a free, personalized sleep book is constructed for the user and delivered via email.
Based on the user’s survey answers, this customized sleep book provides tips and strategies to help improve sleep quality and sleep habits.
“What’s most interesting to us is that SleepBook.com is busiest during the hours of 8:00 p.m. and 10:00 p.m. when people are surfing the Internet for information about how to sleep better,” Larry Miller, president of Sit ‘n Sleep says.
Sit ‘n Sleep (www.sitnsleep.com) is the largest mattress retailer in Southern California, and the company’s top priority is to help people sleep better.
Wingman Media (www.wingmanmedia.com) is providing the marketing support for SleepBook.com and all other Sit ‘n Sleep interactive initiatives, including search engine marketing, social media and in-store sales process integration.
