ATLANTA, Ga. /eNewsChannels/ — Laura Winn Johnson, qualitative manager and ethnographer for CMI, a full-service marketing research company, will present “A 360 Degree Brand View: Identifying New Opportunities for Your Business” during the NewMR Ethnography Virtual Event on May 25.
The NewMR Ethnography Virtual Event is an international webinar series exploring ethnographic market research strategies ranging from traditional ethnography to video ethnography and “netnography.” Laura will be the first of four speakers featured in the online session from 2 p.m. to 4 p.m. on May 25, 2011.
Laura will discuss an immersive approach to uncovering brand opportunities. The path to greater brand resonance requires marketers to understand the myriad ways that consumers relate to and experience their brand, product or service. She will explain how an authentic observational framework may be used to tackle complex strategic marketing issues. This framework goes beyond traditional research approaches, leveraging the principles of cultural anthropology and a creative combination of research methods to understand the brand category in new ways within the full context of consumers’ lives.
For more information and to register online visit .
About CMI:
CMI is a full-service marketing research company that creates competitive advantages for clients by turning research data into strategic insights and recommendations that drive business results. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to help clients align products, services and strategies with customer needs.
CMI serves primarily Fortune 1000 clients and is currently ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations and Inside Research list of fastest growing market research companies in the U.S. For more information about CMI, visit www.cmiresearch.com .
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