Advertising

Advertising Industry News, PR and eMarketing News

Haywood County Tomatoes Travel Web to Promote Growers

WAYNESVILLE, N.C. -- Haywood County tomatoes are now traveling worldwide, thanks to a short web-based video recently produced by the Buy Haywood Market Development Project. More and more, people are receiving messages that communicate "thousands of miles fresher," "buy local," and "support sustainable agriculture."

ROIonline Will Represent EUROPAGES and Kompass in U.S. e-Advertising Market

BRIGHTON, Mich. -- ROIonline LLC, an Internet Marketing company serving the industrial and business-to-business marketplace, has been awarded new client contracts with EUROPAGES and Kompass - business-to-business search engine companies - to represent them for sales in the U.S.

Press Release Optimization Expert, Christopher Simmons, and PR Firm Neotrope to Provide AOR for S & R Network Consulting

TORRANCE, Calif. -- Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading New York Computer Consulting firm, S & R Network Consulting, to provide promotion and brand development for their company and Website. Neotrope co-founder and president Christopher Simmons, the leading authority on press release optimization since 1997, will lead the project personally.

La Tortilla Oven Spices up Latin Grammy Gift Baskets

La Tortilla OvenLAS VEGAS, Nev. -- La Tortilla Oven has been invited by Distinctive Assets Entertainment Marketing to participate in the Gift Bag program for the 8th Annual Latin GRAMMY(R) Awards at the Mandalay Bay in Las Vegas. The appreciation of Latin music and food has always been a part of La Tortilla Oven and the driving force behind its success.

Street Attack Launches Media Campaign for 'OurStage' Facebook Application

BOSTON, Mass. -- OurStage.com, an online community that allows independent musicians and filmmakers to compete for recognition and prizes by connecting directly with fans, has signed on to work with Street Attack to promote the new OurStage Facebook application. Street Attack will be launching an online viral campaign in November 2007.

ResortsandLodges.com Collects International Award for Superior Website Design

ST. PAUL, Minn. -- ResortsandLodges, a leading niche portal Web site providing advertising for the hospitality and travel industry, has received a WebAward for excellence in Web site design and development from the Web Marketing Association (WMA). The company was chosen from among 2,400 entries from more than 40 countries during the WMA's annual WebAward competition.

Neotrope(R) Launches PRTrax(TM) Reader Tracking for PR Business Intelligence

TORRANCE, Calif. -- Neotrope(R), a leading California-based advertising, PR, and technology company established 1983, this week announced the launch of its new PRTrax(TM) Reader Tracking solution, the first service of its kind in the industry. PRTrax allows marketing departments and public relations professionals to track press release readership data across multiple news sites in the Neotrope News Network, including Send2Press(R), and California Newswire(R).

Recycler Classifieds Sold by L.A. Times to Target Media Partners

LOS ANGELES, Calif. -- The Los Angeles Times Media Group today announced the sale of Recycler Classifieds, publisher of four editions of the pioneering Recycler free classified advertising paper and eleven weekly and bi-weekly photo ad and employment guides throughout Southern California, as well as operator of the popular Recycler.com website, to Target Media Partners. Financial terms of the transaction were not disclosed.

Iamota and AppLocation Team Up to Deliver Location Aware Mobile Content

VANCOUVER, Canada -- Pete Smyth, President, CEO and Founder of Iamota Corporation and Gary Hartwig, President of AppLocation Systems Inc. announced today the availability of location aware mobile content and services. By combining Iamota's proprietary end-to-end mobile marketing, messaging and payment platform with AppLocation's carrier grade MOBILEFusion(TM) platform, brands can now deliver location sensitive services and features.

OCuSOFT Refutes Comparison Time-Kill Study Ad Released by Advanced Vision Research

RICHMOND, Texas -- OCuSOFT Inc., producer of the popular ocular-lid hygiene products, OCuSOFT(R) Lid Scrub(TM) and OCuSOFT(R) Lid Scrub(TM) PLUS, is responding to a recent advertisement released by Advanced Vision Research (AVR) that was found to be misleading.

Eularis Announces Expanded Product Offerings, Reshaping Pharmaceutical Analytics

NEW YORK, N.Y. and LONDON, U.K. -- Campbell Belman, an established pharmaceutical analytics company, today introduces its new name: Eularis. This announcement reflects the significant growth the Company has achieved across its full range of pharmaceutical analytics products, which have helped tailor the advertising and marketing programs of its global top-tier clients.

Street Attack Launches Non-Traditional Marketing Campaign for Online Adult Magazine ThePeeq

Street AttackBOSTON, Mass. -- ThePeeq.com has hired Boston-based alternative marketing agency Street Attack to run its September 2007 launch. ThePeeq.com is a witty "Sex-Centric" online magazine and community geared toward women and men in search of a positive place to talk and learn about sex and related topics. Street Attack will be running ongoing grassroots and viral marketing efforts for ThePeeq.com's September 2007 launch.

Solar Communications Expands Direct Marketing Capabilities with Innovative, Cost-efficient Mail Formats

NAPERVILLE, Ill. -- Solar Communications, a full-service print and production provider, has completed its capabilities expansion begun in 2006, with more than $10 million in capital investments over the past few months. These latest acquisitions further support the company's refined focus as a complete marketing services partner.

Alterian Announces Global Partnership with Return Path and Releases Dynamic Messenger 5.0

CHICAGO, Ill. -- Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today a strategic partnership with global email deliverability specialist Return Path. Through the partnership, Alterian will integrate Return Path's Sender Score email deliverability and monitoring technology with its own email marketing application Dynamic Messenger, giving users a comprehensive solution for ensuring deliverability success worldwide.

Integrated Direct Marketing Firm Achieves Agility and Faster Turnaround with the Alterian Marketing Services Platform

CHICAGO, Ill. -- Alterian (LSE: ALN), the leading global enterprise marketing platform provider, has been selected by Protocol Integrated Direct Marketing to provide analytics software. The Alterian Marketing Services Platform will power Protocol's B-to-B and B-to-C clients' ability to gain instant insight into their marketing data and use this to drive a coordinated marketing strategy across multiple online and offline channels.

BK Web Commercials Launches Web Video Service

MONTGOMERY COUNTY, Md. -- BK Web Commercials, a new Maryland-based company, will offer small- to medium-sized businesses the unique and affordable opportunity to make their company, products, personnel, web site and key messages stand out on the web. The company produces professional, television-style web ecommercials, web site "walk-on" virtual spokespersons and dynamic, animated web characters for web sites.

MANGA is an Effective Tool for Business Promotion

Orange Lighthouse IncSEATTLE, Wash. -- Manga have become popular in the U.S. and many translated Manga books are on the shelves in major book stores. It's one of the fastest growing sectors of the U.S. publishing industry. Orange Lighthouse, Inc. has just launched Ad-Manga.us as a U.S. site of Ad-Manga.com to offer Manga contents for advertising, to U.S. companies.

ScanBev Selects Katz Marketing Solutions to Develop New Alcoholic Beverage Brand for U.S. Market

brand marketing expert, Tammy KatzTAMPERE, Finland -- ScanBev, a Finland-based manufacturer, marketer and exporter of alcoholic beverages announced the selection of Columbus, Ohio-based Katz Marketing Solutions, a food and beverage marketing and brand consulting firm, to develop the U.S. brand and marketing strategy for their specialty alcoholic beverage.

BumperDollars.com Pays for Putting a Bumper Sticker on Your Car

ALDIE, Va. -- BumperDollars (www.bumperdollars.com), an internet firm, is offering $5.00 per month to vehicle owners for carrying a bumper sticker of their client. BumperDollars' job is to network the vehicle owners willing to carry a bumper sticker and organizations looking to advertise with the bumper sticker.

Tracey Henk joins Social Platform LLC as VP of Sales and Marketing

LOS ANGELES, Calif. -- Social Platform, a social networking software provider of scalable web-based solutions for branded, high end social applications announced today the addition of Tracey Henk to their executive management team. Her appointment supports a long term growth strategy for Social Platform and strengthens its position in the rapidly evolving social networking landscape.

American Information Strategies Introduces the Wealth Qualified Investor Profile

SAN CLEMENTE, Calif. -- American Information Strategies(R), creator of the American Surveyed Investor(TM) lead profile, has announced the release of a new type of lead, consisting of accredited investors that have a net worth range from $2,000,000 to $5,000,000. Each lead includes a demographic and psychographic profile and can be filtered through a set of preferences (i.e. age, income, liquidity, etc.).

Katz Marketing Leads Brand Building Workshop at International Food Expo

brand marketing expert, Tammy KatzCOLUMBUS, Ohio -- Specialty food executives and marketing leaders attended "How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small" hosted by the National Association for the Specialty Food Trade's (NASFT) International Fancy Food Show, July 6th in New York. Food and beverage brand marketing expert, Tammy Katz, of Katz Marketing Solutions, led the brand building session.

JSM Music Produces Music for New Chevy Tahoe Ad Campaign Featuring Mary J Blige

Chevy Tahoe CommercialNEW YORK, N.Y. -- JSM Music owner and executive producer Joel Simon and his studio will have their own cause to celebrate at this week's BET Awards. Tuesday night's awards will include the world premiere of a new TV commercial featuring Mary J Blige - part of a campaign for Chevy Tahoe - for which Simon and JSM Music played a key role.

Alterian Positioned in Enterprise Marketing Management (EMM) Magic Quadrant

CHICAGO, Ill. and LONDON, England -- Alterian, the leading global enterprise marketing platform provider, announced today it has been positioned in Gartner's Magic Quadrant for Enterprise Marketing Management, (EMM) 2Q07 report. This announcement occurs on the heels of Alterian's inclusion in the Magic Quadrant for Multichannel Campaign Management, 1Q07 and Magic Quadrant for Marketing Resource Management, 1Q07.

CrossLink Media Retains Prevail Ventures

CrossLink MediaSAN ANTONIO, Texas -- CrossLink Media, a software and services company who provides a complete suite of interactive mobile marketing applications, today announced a strategic alliance with Prevail Ventures, a leading advisor to early-stage, venture backed companies. CrossLink Media's proprietary software platform allows consumers, media companies and advertisers to effectively interact in real-time via the consumer's wireless phone.