Katz Marketing Leads Brand Building Workshop at International Food Expo
COLUMBUS, Ohio -- Specialty food executives and marketing leaders attended "How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small" hosted by the National Association for the Specialty Food Trade's (NASFT) International Fancy Food Show, July 6th in New York. Food and beverage brand marketing expert, Tammy Katz, of Katz Marketing Solutions, led the brand building session.Working Together: Road to the Pool of Reflection
COLUMN: There are magical moments in our lives, you know the times, when everything flows easily and effortlessly and the world is in perfect harmony. We are full of life, at peace, and know all is well. Everywhere we look there is beauty. We catch a glimpse a world in which anything is possible.
Burning Man: Fact & Fiction
COLUMN: Scott G presents many myth-busting details about the annual Burning Man celebration held the week before Labor Day on the Playa of Black Rock Desert, 120 miles north of Reno, Nevada.Communication Nation: Nix the Hicks
Some ad campaigns don't work. Like the recent mistake of putting an American Idol winner in a retail automotive ad. Scott G comments on Ford's chopping of Taylor Hicks.
Communication Nation: Blame! (Or Credit Where Credit is Due)
Copywriters and art directors get much of the attention in the ad world, but Scott G is one creative director who claims it's the account management function that controls how a campaign soars or collapses.
