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SALT LAKE CITY, Utah /eNewsChannels/ — IDS Inc., a mortgage document preparation vendor, has installed a SaaS-based social customer service platform from Assistly, a recent acquisition by Salesforce.com, into its back-office operations to improve responsiveness to customer inquiries.

“When lenders come to IDS with an issue, their issue needs to be addressed as quickly as possible. Our customers’ businesses depend on it,” said Mark Mackey, vice president of IDS. “While our customer service has always been top notch, it is imperative that we do everything we can to ensure it stays that way. With Assistly, IDS will be able to address customers’ concerns even more rapidly than we do now, regardless of the channel through which they contact us.”

Described as “an instant customer-service help desk built for the cloud,” Assistly is designed to enable small- to medium-sized businesses to set up and deliver social customer-service quickly and efficiently. With Assistly, companies can manage service cases and engage with customers in real time over a range of channels – including Facebook, Twitter, Web chats, e-mail and phone – all from one, easy-to-use interface. Assistly also enables IDS customer service agents to pull all conversations, emails and notes into one place, creating a more organized and efficient process.

About Assistly:

Assistly was founded in 2009 by customer-service industry veterans Alex Bard, CEO; Gary Benitt, chief operating officer; Brad Birnbaum, chief technology officer; and Jeremy Suriel, chief architect. Assistly has attracted an impressive roster of well-known advisors, including Kenny Van Zant, angel investor; Mark Cuban, entrepreneur and owner of the Dallas Mavericks; David Liu, previously a senior vice president of AOL and now COO of Knewton; and Howard Lindzon, a hedge fund manager and early stage investor. Assistly investors include Bullpen Capital, Index Ventures, Salesforce.com, Social Leverage and True Ventures. New customers can sign up in minutes at http://try.assistly.com/salesforce .

About IDS Inc.

IDS is a nationwide provider of mortgage documents and compliance. IDS services include closing documents, initial disclosures, compliance and fulfillment. IDS’s solution, idsDoc, is recognized in the industry for its ability to be customized to meet specific lender needs. IDS backs the system with unsurpassed customer service, cutting-edge technology, compliance and document guarantees and a solid compliance team. Lenders looking to move forward when it comes to doc prep can visit the IDS website at www.idsdoc.com or call 800.554.1872.

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