LOS ANGELES, Calif. — “Over the last 2 quarters we increased our client’s online lead volume by over 600 Percent, and the landing page design and split-test techniques we deployed have resulted in conversion rates as high as 23 Percent,” says Rowe Morehouse, Principal Consultant at Trendara LLC. “We’ve been able to deliver a huge increase in targeted leads, and they’re coming in at a lower cost.”
What’s unique about Trendara’s PPC and SEO-based lead generation approach is the emphasis on post-capture lead nurturing through the delivery of quality, brand-enhancing content and engaging interactive Web site features.
“We also created an online Payment Calculator that has become the most visited page on the Taycor Financial Web site. Users love it … and feedback from the sales reps is that the calculator is now a must-have sales tool that has helped them close more deals from the very first day it launched.”
Morehouse credits the success of the demand generation project to thoughtful AdWords optimization, ongoing landing page testing, and true CRM integration.
“When we started writing leads directly into Taycor’s CRM, it was a breakthrough for their company. They are now able to track funded deals all the way back to the first keyword click. It’s this and other metrics we established that tell us where to most profitably apply ad dollars on an ongoing basis.”
“The automated e-mail marketing we set up for Taycor not only allows us to track clicks, but also lets us see which pages the prospect views on their return visits. We use this data to distribute a ‘hotlist’ to the sales reps that shows which prospects are most engaged, and most likely ready to transact.”
More information: http://trendara.com .
Incorporated in 2004, Trendara B2B Marketing Agency provides online marketing services to help companies generate qualified leads and close more sales. Trendara accelerates demand and revenue growth by targeting prospects primarily through search engine marketing, capturing leads via highly optimized landing pages, and nurturing leads through relevant, behaviorally-triggered communications. A certified Salesforce .com consultancy, Trendara also customizes CRM and Marketing Automation systems to achieve a much more efficient and successful sales process for converting leads into booked revenue.