Avectra Social CRMTORONTO, Ontario /eNewsChannels/ — Equation Technologies, a leading provider of software solutions for financial and professional services; corporate head offices; and nonprofit organizations, offers association professionals two online presentations: “Increasing Member Engagement for Professional Associations” on March 15, 2012 and “Increasing Member Engagement for Trade Associations” on March 22, 2012.

The sessions will show association professionals how to make their social network the hub of member online activity. “When associations implement and engage members on Avectra’s social CRM software, it creates an online community in which the association membership can find information as well as connect and collaborate with the association or other members,” said Annette Balgord, vice president of Equation Technologies.

“Associations must constantly communicate membership value, ensure member retention, promote events, drive recruitment and encourage member-generated content and collaboration. Avectra provides a perfect platform for association professionals to strengthen the connection and value for members,” noted Balgord.

Increasing Member Engagement for Professional Associations will be presented on March 15, 2012, from 1:30 – 2:15 p.m. EDT. Those who wish to attend may register at .

Increasing Member Engagement for Trade Associations Associations will be presented on March 22, 2012, from 1:30 – 2:15 p.m. EDT. Those who wish to attend may register at .

About Avectra:

Avectra ( ) Social CRM is uniquely positioned to usher in a new era of membership and donor success with its ability to provide world-class member/donor management, a private online community, social media management, a powerful analytics suite, including Avectra’s proprietary A-Score(TM), and more. Avectra is headquartered in McLean, Virginia, with regional offices in Chicago and Orlando.

About Equation Technologies:

Equation Technologies – – has been a leader in the implementation of ERP technology, systems integration and advanced custom development since 1985. Partnerships with proven technology leaders, including Intacct, Avectra, Sage and Deltek allow Equation to help clients effectively manage finances, projects, people, constituent relationships, and assets.

The company has received awards including Sage President’s Circle, Accounting Today magazine’s “Technology Pacesetter,” and the Sage Customer Excellence Award for its high level of client satisfaction.

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