(MINNEAPOLIS, Minn.) — NEWS: New industry research commissioned by SeQuel Response and conducted by NAPCO Research, shows 86% of marketers have increased or maintained direct mail use in the last twelve months.
The research report titled, “Direct Mail: Signed, Sealed, and Still Delivering Results,” surveyed B2B and B2C marketing leaders to gain insights into how today’s brands are using mail, channel performance, digital integration strategies, and challenges. The full report is available at https://www.sequeldm.com/directmailreport/.
The direct mail channel has been on a steady rebound since the initial plunge of 2020 as volumes routinely increase and consumer adoration for print remains. Additional key findings from the research show that although brands will maintain digital marketing investments, the longevity and sustainability of direct mail continues to rank it among the top channels in current and future marketing strategies.
* 97% of respondents report steady direct mail performance.
* 90% or more have integrated or plan to integrate digital marketing channels into their direct mail strategy.
* Over half of respondents entered the mail channel to escape the rising CAC costs of digital channels.
* Reaching audiences due to increased data security regulations for offline data/modeling data is a top concern for marketers.
The report also features interviews with data security and paper industry experts, discussing current market trends and 2023 predictions.
About SeQuel Response:
SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands looking to launch and rapidly scale their direct mail and digital marketing campaigns. In five consecutive years, Inc. Magazine has named SeQuel to its Inc. 5000 list of the fastest-growing private companies in the U.S.
Learn more at: https://www.sequeldm.com/
Related link: https://www.sequeldm.com/
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