BROOKLYN, N.Y. — DrinkUpNY has announced the launch of a sister site, DrinkUpForLess that specializes in wines priced under $20, with many varieties as low as $4.99. The new site will still offer DrinkUpNY’s policy of free ground shipping in the United States on all orders over $99.99. While offers customers a highly diverse portfolio of wine and spirits at best value pricing and often selects just one product from a given vintner or distiller, will focus on a broad selection of value, discount wines. “With the recent changes in the economy, our customers still want to enjoy wine in their everyday lives but need to watch spending,” says Kamal Mukherjee, Founder of DrinkUpForLess and DrinkUpNY.

“Our team is experienced in discovering undervalued and limited availability bottles from excellent winemakers. We created this site to make it easier for customers to discover them, too.”

Often, wine wholesalers are left with warehouse inventory that they need to clear quickly due to labeling changes, logistical errors, or excess ordering. While DrinkUpForLess will feature some familiar wines from DrinkUpNY, its primary focus is offering supplier closeout items of discount wines and best value wines while passing deep discounts along to customers. As many of these wines are available in extremely limited quantities, DrinkUpForLess will offer new and changing selections weekly.

DrinkUpNY is a retail site dealing in wine, spirits, sake, and accessories. The company was founded in 2006 and has since gained nationwide exposure through its unique free shipping options to United States customers. In line with its philosophy of making hard-to-find items accessible nationwide, was one of the first online retailers to offer real absinthe after the ban was lifted in 2007.

Editorial Note: check local and state regulations regarding mail order delivery of wines and spirits in your area. DrinkUpNY appears to be a service of Borisal Liquor & Wine, and/or Mukherjee 10th St Liquor Store, LLC.

[tags]Drink Up New York, DrinkUpNY online wine store, buy absinthe online, Kamal Mukherjee, DrinkUpForLess[/tags]