Advertising

Advertising Industry News, PR and eMarketing News

Eularis Announces Expanded Product Offerings, Reshaping Pharmaceutical Analytics

NEW YORK, N.Y. and LONDON, U.K. -- Campbell Belman, an established pharmaceutical analytics company, today introduces its new name: Eularis. This announcement reflects the significant growth the Company has achieved across its full range of pharmaceutical analytics products, which have helped tailor the advertising and marketing programs of its global top-tier clients.

Street Attack Launches Non-Traditional Marketing Campaign for Online Adult Magazine ThePeeq

Street AttackBOSTON, Mass. -- ThePeeq.com has hired Boston-based alternative marketing agency Street Attack to run its September 2007 launch. ThePeeq.com is a witty "Sex-Centric" online magazine and community geared toward women and men in search of a positive place to talk and learn about sex and related topics. Street Attack will be running ongoing grassroots and viral marketing efforts for ThePeeq.com's September 2007 launch.

Solar Communications Expands Direct Marketing Capabilities with Innovative, Cost-efficient Mail Formats

NAPERVILLE, Ill. -- Solar Communications, a full-service print and production provider, has completed its capabilities expansion begun in 2006, with more than $10 million in capital investments over the past few months. These latest acquisitions further support the company's refined focus as a complete marketing services partner.

Alterian Announces Global Partnership with Return Path and Releases Dynamic Messenger 5.0

CHICAGO, Ill. -- Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today a strategic partnership with global email deliverability specialist Return Path. Through the partnership, Alterian will integrate Return Path's Sender Score email deliverability and monitoring technology with its own email marketing application Dynamic Messenger, giving users a comprehensive solution for ensuring deliverability success worldwide.

Integrated Direct Marketing Firm Achieves Agility and Faster Turnaround with the Alterian Marketing Services Platform

CHICAGO, Ill. -- Alterian (LSE: ALN), the leading global enterprise marketing platform provider, has been selected by Protocol Integrated Direct Marketing to provide analytics software. The Alterian Marketing Services Platform will power Protocol's B-to-B and B-to-C clients' ability to gain instant insight into their marketing data and use this to drive a coordinated marketing strategy across multiple online and offline channels.

Ballantine Corporation Launches Successful Personal URL Campaign for The Blood-Horse Magazine

WAYNE, N.J. -- The Ballantine Corporation, a full-service direct mail production company based in New Jersey, is excited to announce a new client service - personal URLs; clients have reported success. A recent success story involves The Blood-Horse magazine, a publication devoted to international thoroughbred racing and breeding.

BK Web Commercials Launches Web Video Service

MONTGOMERY COUNTY, Md. -- BK Web Commercials, a new Maryland-based company, will offer small- to medium-sized businesses the unique and affordable opportunity to make their company, products, personnel, web site and key messages stand out on the web. The company produces professional, television-style web ecommercials, web site "walk-on" virtual spokespersons and dynamic, animated web characters for web sites.

MANGA is an Effective Tool for Business Promotion

Orange Lighthouse IncSEATTLE, Wash. -- Manga have become popular in the U.S. and many translated Manga books are on the shelves in major book stores. It's one of the fastest growing sectors of the U.S. publishing industry. Orange Lighthouse, Inc. has just launched Ad-Manga.us as a U.S. site of Ad-Manga.com to offer Manga contents for advertising, to U.S. companies.

ScanBev Selects Katz Marketing Solutions to Develop New Alcoholic Beverage Brand for U.S. Market

brand marketing expert, Tammy KatzTAMPERE, Finland -- ScanBev, a Finland-based manufacturer, marketer and exporter of alcoholic beverages announced the selection of Columbus, Ohio-based Katz Marketing Solutions, a food and beverage marketing and brand consulting firm, to develop the U.S. brand and marketing strategy for their specialty alcoholic beverage.

BumperDollars.com Pays for Putting a Bumper Sticker on Your Car

ALDIE, Va. -- BumperDollars (www.bumperdollars.com), an internet firm, is offering $5.00 per month to vehicle owners for carrying a bumper sticker of their client. BumperDollars' job is to network the vehicle owners willing to carry a bumper sticker and organizations looking to advertise with the bumper sticker.

Tracey Henk joins Social Platform LLC as VP of Sales and Marketing

LOS ANGELES, Calif. -- Social Platform, a social networking software provider of scalable web-based solutions for branded, high end social applications announced today the addition of Tracey Henk to their executive management team. Her appointment supports a long term growth strategy for Social Platform and strengthens its position in the rapidly evolving social networking landscape.

American Information Strategies Introduces the Wealth Qualified Investor Profile

SAN CLEMENTE, Calif. -- American Information Strategies(R), creator of the American Surveyed Investor(TM) lead profile, has announced the release of a new type of lead, consisting of accredited investors that have a net worth range from $2,000,000 to $5,000,000. Each lead includes a demographic and psychographic profile and can be filtered through a set of preferences (i.e. age, income, liquidity, etc.).

Katz Marketing Leads Brand Building Workshop at International Food Expo

brand marketing expert, Tammy KatzCOLUMBUS, Ohio -- Specialty food executives and marketing leaders attended "How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small" hosted by the National Association for the Specialty Food Trade's (NASFT) International Fancy Food Show, July 6th in New York. Food and beverage brand marketing expert, Tammy Katz, of Katz Marketing Solutions, led the brand building session.

JSM Music Produces Music for New Chevy Tahoe Ad Campaign Featuring Mary J Blige

Chevy Tahoe CommercialNEW YORK, N.Y. -- JSM Music owner and executive producer Joel Simon and his studio will have their own cause to celebrate at this week's BET Awards. Tuesday night's awards will include the world premiere of a new TV commercial featuring Mary J Blige - part of a campaign for Chevy Tahoe - for which Simon and JSM Music played a key role.

Alterian Positioned in Enterprise Marketing Management (EMM) Magic Quadrant

CHICAGO, Ill. and LONDON, England -- Alterian, the leading global enterprise marketing platform provider, announced today it has been positioned in Gartner's Magic Quadrant for Enterprise Marketing Management, (EMM) 2Q07 report. This announcement occurs on the heels of Alterian's inclusion in the Magic Quadrant for Multichannel Campaign Management, 1Q07 and Magic Quadrant for Marketing Resource Management, 1Q07.

CrossLink Media Retains Prevail Ventures

CrossLink MediaSAN ANTONIO, Texas -- CrossLink Media, a software and services company who provides a complete suite of interactive mobile marketing applications, today announced a strategic alliance with Prevail Ventures, a leading advisor to early-stage, venture backed companies. CrossLink Media's proprietary software platform allows consumers, media companies and advertisers to effectively interact in real-time via the consumer's wireless phone.

College Student Cashing in on Million Dollar Wiki Website

NEW HAVEN, Conn. -- A student at the University of Connecticut has launched a new website that is on track to make him one million dollars. The Million Dollar Wiki, is a website similar to Wikipedia but with one important catch: every page costs one hundred dollars. The pages are public for everyone to see, but only the owner of a page can add content to it.

Networks Reject 'alli…Poopy-In-Your-Pants' Commercial from Rival Diet Pill Distributor, Generix Laboratories

alli accidentSALT LAKE CITY, Utah -- Network executives from ABC, NBC and CBS seem to have lost their sense of humor when it came to broadcasting what's affectionately been dubbed the "alli... Poopy-In-Your-Pants" ad from rival diet pill distributor Generix Labs, makers of Leptopril(TM).

Ballantine and DME Host Free One-to-One Marketing Thought Leadership Breakfast

DMENEW YORK, N.Y. -- In cooperation with Xerox and XMPie, on May 22, direct marketing experts, Ballantine and DME, are hosting a free one-to-one marketing thought leadership breakfast in New York City at the New York Merchandising Mart Building from 8:30 to 11:30. Getting marketing messages noticed and generating responses will be the main focus of the free seminar.

Business Owners Want Your Front Door says DoorHangerWorks

CINCINNATI, Ohio -- With the rising costs of marketing and advertising, the local business sector is turning toward direct-to-door marketing and finding impressive results, says Christopher Seminatore, CEO of DoorHangerWorks. Business owners are employing door hangers to help get the word out about their specials and sales, and finding they are less expensive and more effective than traditional marketing/advertising venues.

A&R Select Helps Artists Affected by Hurricane Katrina

A&R SelectHOLLYWOOD, Calif. -- A&R Select, the music industry's benchmark in independent promotion and marketing, has recently extended a helping hand to many artists affected by the tragic events of Hurricane Katrina. A&R Select's timely and heartfelt outreach is an important part of their vow to assist musical artists in underprivileged circumstances.

Ballantine Gives Back to the Business Community with Direct Mail Marketing Tips

Ballantine CorpWAYNE, N.J. -- The Ballantine Corporation today announced the release of a free, email marketing course that provides people with direct mail marketing tips that can be applied to their direct mail campaigns. The company, which has been in business for over 40 years, wanted to give something back to the business community; they decided to gather together their resources and knowledge to create this free email course.

Riverside Media Sales Announces 'MINT,' India's Newest Business Daily

MINT indiaLAKE PLACID, N.Y. -- U.S. advertisers now have access to a high quality business daily in Delhi and Mumbai due to the expanded portfolio of Riverside Media Sales / Global Media Network, Inc., a leading provider of global media services. Riverside Media, the U.S. Advertising Representative for HT Media Limited, New Delhi, is pleased to announce the addition of HT's newly launched business daily "MINT," published in association with the Wall Street Journal.

Riverside Media Sales Delivers Asia-Pacific Luxury Market to North America

Asia Pacific BoatingLAKE PLACID, N.Y. -- North American businesses catering to the needs of Asia-Pacific's elite now have targeted reach due to the expanded portfolio of Riverside Media Sales / Global Media Network, Inc., a leading provider of global media services. Riverside Media has been appointed as the U.S. and Canadian advertising representative for Adkom Media Group, Hong Kong.

Campbell Belman Releases Comprehensive Report for Pharmaceutical Marketers

Campbell BelmanNEW YORK, N.Y. -- Campbell Belman's mission is to remove the uncertainty about marketing return-on-investment (ROI) for pharmaceutical companies; a new comprehensive report releases proven approaches for real and measurable results. The pharmaceutical environment is turbulent, and what used to work to create an industry wide growth of 20 percent, no longer does.