BOSTON, Mass.– The Yankee Chapter of International Association of Business Communicators (Yankee IABC) today announced its spring line-up. These business events run the spectrum from overall communications strategy and planning to the more specific technical strategies around business communications.
In the first event, B2B marketing writer and SEO expert Dianna Huff will provide the information you need to take your website to the next level. SEO (Search Engine Optimization) Simplified: 7 Tips for Communicators, takes place on Wednesday, March 28, 2007 from 11:30 a.m. to 2:00 p.m. at the LaCava Center at Bentley College, 175 Forest Street, Waltham, MA 02452. This in-depth course will help you learn: 1) The top three strategies needed to rank well in search engines, 2) PR and new media tactics that boost rankings and leads, and 3) How to write content that gets prospects to take action. We’ll be giving away copies of Huff’s new e-book, Turning Clicks into Leads Through Search Engine Optimization, as door prizes.
On Thursday, April 12, 2007 from 7:30 a.m. to noon, Yankee IABC will host A Half-Day of Creativity with Ann Wylie at The Wellesley College Club, 106 Central Street, Wellesley, MA 02181. Award-winning business communicator Ann Wylie will combine two of her most popular seminars for the Yankee Chapter: Make Your Copy More Creative and Open the Creativity Tool Box. You’ll learn how to grab your readers’ attention and leave a lasting impression by borrowing techniques from fiction writers to make your non-fiction business copy more compelling. You’ll also receive tips on how to break creative block, harness your muse and come up with original approaches for the same old story.
Finally, on Tuesday, May 15, 2007, at the Courtyard Boston Foxboro, Foxboro, MA, Yankee IABC will present Engaging Managers to Become Great Communicators: A Case Study. Organizational communicators know that, for employees, managers are the most credible, preferred source of company information. As such, managers are well-suited to engage employees around company priorities. But how do you first engage managers? Textron Inc., a $12 billion multi-industry company in Providence, has successfully completed a pilot manager communication program. Come hear about the steps they took… and the results. Presenters: Karen Papa, senior vice president, communications, Textron Financial, and Mary Hettinger, president, Beyond Words.
For more information on any of these events, please go to .
About Yankee IABC
Yankee IABC, a chapter of the International Association of Business Communicators, connects professionals across all communication disciplines to inspire individual growth and overall industry excellence. Spanning five New England states, our members have easy access to a vast array of communications resources and networking opportunities. For more information, please visit www.yankeeiabc.org.
[tags]Yankee IABC, Communicator Ann Wylie, SEO expert Dianna Huff, Boston area events[/tags]
