eNewsChannels: long term careKIRKLAND, Wash. /eNewsChannels/ — NEWS: LTC Financial Partners, LLC (LTCFP), one of America’s largest and most experienced long-term care insurance agencies announces a bold shift from its traditional focus on LTC insurance to a broad, balanced focus on multiple ways to pay for care.

“People can relax,” says Denise Gott, LTCFP’s Executive Vice-President. “Now, when they come to us, whoever they are or whatever their situation, help is at hand, whether it’s an LTC policy or something else.”

The multiple options include:
* Long-term care insurance,
* Annuities,
* Life insurance policies with LTC riders,
* Reverse mortgages,
* Critical illness insurance, and
* Other solutions in the works.

The broader market thrust will be led by Mark Goldberg, LTCFP’s new National Sales Manager, who joined the company earlier this month. He will work closely with Gott and CEO Cameron Truesdell.

“We are thrilled to have Mark driving this effort,” says Gott. “He’s been in the business since 1991, advised every major carrier, and led sales for an LTC industry pioneer, ACSIA, for eight years.”

One secret of Goldberg’s success is single-minded support of professional team members.

“I tell the specialists, you are the solution,” Goldberg says. “It’s not the product but they themselves that make the difference, serving as knowledgeable, caring advisers.”

About LTC Financial Partners LLC (LTCFP):

LTCFP – – serves employee groups and associations as well as individuals. The company is a co-founder and sponsor of the “3 in 4 Need More” campaign, which seeks to alert Americans to the long-term healthcare crisis, and to multiply the number protected by long-term care planning.

Long a leader in the insurance and financial fields, Goldberg will continue to serve as Treasurer of the 3in4 Association and Director of American Senior Services, Inc.

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