Advertising

Advertising

Advertising Industry News, PR and eMarketing News

Advertising

Advertising
Advertising Industry News, PR and eMarketing News

Adapt Partners Strengthens its Lead on Technical SEO, adds Brian Gilley to Team in North Carolina

NEWS: Adapt Partners, an integrated marketing agency based in North Carolina, has added a new full-time employee to its staff: Technical SEO Director, Brian Gilley. This strategic hire was a move for the agency to enhance its Technical SEO services as it has been an offering that has not only provided the agency with an edge since inception, but has also increased in demand over the years.

PopMarker Helps Publishers to Generate Ad Dollars from Photos with Advanced Cloud Platform

NEWS: Photos of kittens are cute, but clothing and food are where it's at when it comes to online advertising. PopMarker Inc., creators of the advertising industry's most advanced platform for programmatic and in-image advertising, found that fashion and food are the most likely to lead to views, which can in turn generate cash for publishers.

NonProfit PR Grant Program for 2016 will again Help Worthy Charities Grow Awareness and Donations

NEWS: Los Angeles-based Neotrope, a 32-year-old brand marketing, PR, and content development firm, today announced the launch of its 2016 annual PR Grants program for U.S.-based 501(c)3 charities. Launched in 2000, the Non-Profit PR Grant was designed to help raise awareness of selected charities to traditional media, to the public, as well as to potential 'halo' sponsors and donors.

Journey Sales Sponsors 2015 CEB Sales and Marketing Summit in Las Vegas

NEWS: Journey Sales, a leading provider of innovative customer engagement solutions for sales professionals, is pleased to announce that they will be a sponsor of the CEB 2015 Sales and Marketing Summit, to be held October 20-22 at the Cosmopolitan Hotel in Las Vegas, Nevada.

Paul Yarbrough joins MCT Trading to Oversee Client On-Boarding and Technology Implementations

NEWS: MCT Trading, Inc., a recognized industry leader in mortgage risk management providing pipeline hedging, best-execution loan sales and centralized lock desk services, announced that it hired Paul Yarbrough to manage new client on-boarding, its secondary marketing technology, and solution training.

When used with discretion, social media offers fruitful ways for consumers and LTC agents to connect says ACSIA Partners

NEWS: Long-term care (LTC) insurance agents often resist reaching out to friends who could use their help. And seekers of LTC insurance information also resist reaching out to friends who may be in the business. But there's much to gain from overcoming this reluctance, according to ACSIA Partners, a leading long-term care insurance agency.

New Dining Segmentation from Cogensia Provides Targeted Solutions for Hyperlocal Restaurant Marketing

NEWS: Cogensia, a data-driven marketing firm, recently launched a breakthrough restaurant marketing solution - Dining Segments. The segments categorize U.S. households based on eight of the most popular dining categories. The segmentation places every consumer into different profiles based on hundreds of demographic, survey, lifestyle and interest data elements.

Eularis Changes the Rules of Marketing in Pharma with E-VAI the Artificial Intelligence Platform

NEWS: Eularis announces the release of E-VAI, the latest development in sophisticated artificial intelligence (AI) technology delivering next generation analytics and decision making to Pharma marketers globally. E-VAI changes the game for marketers struggling to understand and get value from their marketing.

Klingenstein Fields Wealth Advisors launches new brand to serve high-net-worth clients

NEWS: Klingenstein, Fields and Co., L.L.C. today is now operating as 'Klingenstein Fields Wealth Advisors' as part of a recent rebranding initiative. The new brand highlights the firm's integrated approach in providing comprehensive wealth management services to a broad range of high-net-worth clients.

Katz Marketing Solutions chosen as Marketing Agency-of-Record for Mulch Manufacturing Inc.

NEWS: Ohio's Mulch Manufacturing Inc., a leader in packaged mulch manufacturing and distribution, announced the selection of Katz Marketing Solutions to provide brand marketing strategy and brand expansion services.

WHAT'S NEWS