WAYNE, N.J. — The Ballantine Corporation, a family-owned direct mail company, announces the release of a free direct marketing tip sheet, also known as a white paper, that provides clear and insightful direct marketing how-to information that will positively influence any business’s bottom line. The 50 tips offered in this direct marketing white paper are the result of interviewing a trusted network of 20 vendors. These tips are proven strategies for more effective and efficient campaigns.
“Since we provide a wide variety of direct marketing services, we have access to a large pool of highly-skilled vendors that we trust on a daily basis with our client’s projects,” says Ryan Cote, director of marketing, The Ballantine Corporation. “This tip sheet is a direct result of their expertise and ours.”
The direct marketing tip sheet contains practical tips that can be implemented today for positive results tomorrow. Categories include: creative, PURLs, email, mailing, envelopes and printing.
Here’s a quick preview of actionable tips:
For creative, did you know that customers prefer the look of foil over paper by 16 percent? Direct marketers can increase response rates simply by using silver or hologram labels.
And, based on Ballantine’s experience, staff reports that PURLs work best for lead generation, not for direct sales. However, they encourage direct marketers to test it out because results can of course vary.
If e-mail is the chosen direct marketing medium, before launching, make sure to test how it will look in different e-mail browsers such as Outlook, Gmail, and Yahoo!.
If mailing, always design a folded self mailer so the finished fold is on the bottom. This allows one wafer on top rather than two on the bottom and saves money.
What about envelopes? If you’re looking for an attractive, but inexpensive envelope, check out flexo printing and a web-style envelope. Flexo printing has come a long way and it can also produce half tones and solid coverage.
Finally – printing tips. If a continuous form has large areas of solid print or heavy copy, running it on a UV press will minimize any potential offsetting issues.
For all 50 tips, download here (registration is required): www.ballantine.com/blog/direct-marketing-white-paper .
