ResortsandLodges Brings Rich Media to the Travel Industry
ST. PAUL, Minn. — ResortsandLodges (www.resortsandlodges.com), a leading niche portal Web site providing advertising for the hospitality and travel industry, announces a major initiative to integrate custom-produced video into its Web site. The company recently launched a successful pilot program encompassing four highly-traveled regions on the site, presenting its resort and lodge partner properties through high-quality video shot and produced by ResortsandLodges.
“Among all the possibilities within rich media, we felt that video was absolutely ideal for our site and the hospitality and travel industry as a whole,” said Charles Bailey, President and CEO of ResortsandLodges. “It fits perfectly into our long-standing goal to give our partners the best possible forum for presenting the unique features and advantages of their properties.”
The company’s pilot video program included the addition of significant staff and resources to provide onsite videography and in-house custom video production for resort and lodge partners in selected niche destinations. Properties that participated in the program were located in Branson (MO), Lake of the Ozarks (MO), Estes Park (CO), and Glacier Country (MT) regions on the ResortsandLodges.com Web site.
The addition of video to ResortsandLodges adds to the site’s recently upgraded functionality which included the development of a proprietary video player, plus a re-designed, custom landing page for each resort and lodge partner. Travelers can view a property overview and contact information with a direct link to the property’s Web site, as well as unique content, colorful photography and full-motion video clips for selected resort types and accommodation types.
“We are seeing a direct correlation between the use of high-quality video and much higher booking rates,” said Ryan Bailey, ResortsandLodges co-founder and vice president. “Video presentation is proving extremely effective at providing our travelers a deeper understanding of their upcoming vacation experiences. And that is translating into higher bookings and more qualified guests for our partners.”
Following the success of the pilot video program, the company plans to introduce custom video production into dozens of additional regions including the North Carolina Mountains, Myrtle Beach (SC), and Lake Tahoe (CA) in the next year.
“We are committed to video as a better way to better serve our niche, and as an overall industry trend,” said President and CEO Charles Bailey. “Providing video production to all of our partners in niche destinations is a far-reaching way for us bring high-quality, low-cost video production to the hospitality and travel industry.”
About ResortsandLodges
Headquartered in Cottage Grove, Minnesota, ResortsandLodges.com is owned and operated by Travelnet Solutions, Inc. (www.travelnetsolutions.com), a leader in providing complete and dynamic solutions to the hospitality and travel industry. The company’s portfolio of brands includes ResortsandLodges.com, ParksandCampgrounds.com, RezTracker.com and Red Rock Resort.
[tags]ResortsandLodges niche portal Web site, advertising for the hospitality and travel industry[/tags]
